AW Lab Singapore to open in Suntec City

AW Lab Singapore has opened a store in Suntec City, the first brick-and-mortar outlet in Asia Pacific for the Italian sports apparel retailer.

Covering 2630sqft (240sqm), the store has a futuristic concept that invites young people to “play with style”. Whited out from floor to ceiling with blocks of bright colours, the outlet features ultra-sleek shelving and bright, stark lighting to present footwear from such brands as Adidas Originals, New Balance, Nike and Vans.

Galvanised-steel racks are stocked with apparel from brands like Jordan and Under Armour, as well as AW Lab’s own fashion and street apparel labels, Down Up and Two of a Kind.

The store also offers exclusive collaborations and limited-edition sneakers.

“We have trust in the commitment and planning of the team to tap into the market’s potential, and it is high time we focus our attention here,” says head of Asia Giuseppe Nisi of AW Lab, which has opened more than 200 stores across Italy and Spain in its first three years.

“Singapore has always offered its own style, and sometimes the best way to explore a city is simply to walk the streets,” he says. “That’s what we’ve always envisioned for AW Lab – to let the people define their own style while keeping it playful and exciting.”

AW Lab is known for its exclusive collaboration collections with brands such as Adidas, Champion and Puma, and in Singapore will be releasing several special sneakers and collaborations in the coming months.