Sarah ChenFashion
Puma Relocates and Expands Flagship Store at VivoCity Singapore
The sportswear brand moved from the second floor to a larger ground-level space to house its full performance and lifestyle collections.
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PUMA
Every story tagged PUMA on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged PUMA
52 stories in this topic
Minjun ParkFashion
“Tiger Triumphs over Puma: Singapore Regulators Dismiss Trademark Dispute Over ‘Big Cat’ Logos”
In a recent trademark dispute involving two sportswear brands, Puma and Sun Day Red by Tiger Woods, both known for their “big cat” logos, Singapore regulators have concluded that there is no risk of causing confusion among consumers. The controversy was…
Minjun ParkGeneral
Anta Sports Clinches $1.8 Billion Puma Stake, Emerges as Largest Shareholder in German Sports Giant
Anta Sports Products, a leading sports company based in China, announced on Tuesday that it plans to acquire a 29.06 percent share in Puma from the Pinault family. The deal, worth 1.5 billion euros (approximately US$1.8 billion), will make Anta the largest…
Sarah ChenFashion
Anta Sports Eyes Major Puma Stake: A Turnaround Hope for the Struggling German Sportswear Brand?
China-based sporting goods company, Anta Sports Products, has proposed to purchase a 29% stake in Puma, the struggling German sportswear manufacturer, from the French Pinault family, according to insiders familiar with the negotiations. Anta Sports submitted…
Maria SantosFashion
Chinese Giant Anta Sports Eyes Takeover Bid for Struggling German Brand Puma
Anta Sports Products, a prominent Chinese sportswear manufacturer, is reportedly considering the acquisition of German sportswear brand, Puma. It’s understood that Anta, listed on the Hong Kong stock exchange, is currently working with an adviser to examine…
Aiko TanakaFashion
Puma’s Data-driven Approach Boosts Customer Loyalty In Southeast Asia
In the retail and branding sector, data reigns supreme. It provides valuable insights that can be employed to boost personalisation and foster customer loyalty. Sportswear retailer Puma provides a case study for this, as it navigates customer relationship…
Aiko TanakaFashion
Puma and Adyen Showcase the Speed and Flexibility of Unified Commerce
Retail’s Big Show APAC (NRF 2025 APAC), world’s leading sports brand Puma and global financial technology platform Adyen shared how their strategic partnership is transforming retail operations and customer experiences across Asia Pacific and beyond. From…
Maria SantosFashion
Puma Spotlights Dynamic Athlete Collaborations in Exciting New Ad Campaign Across Sports
Puma is stepping into the spotlight with its latest advertising campaigns, designed to showcase not just athletic prowess, but also the essence of team spirit and individual determination. According to GlobalData’s Global Ads Platform, these vibrant…
Rajiv MenonFashion
Puma plans job cuts as US demand weakens, outlook dims
Puma on Wednesday announced job cuts and warned of uncertain US consumer demand. The German sportswear group’s shares slumped 23 percent in the wake of disappointing quarterly and annual forecasts issued a day earlier. The grim outlook, which follows weak…
Aiko TanakaFashion
Puma opens its first flagship in Vietnam
Sportwear retailer Puma has launched its first flagship in Vietnam, following the opening of its largest Southeast Asian store in Malaysia. The store is located in the centre of Ho Chi Minh City, in the Vincom Dong Khoi shopping mall, and offers a broad…
Maria SantosFashion
Puma to launch compostable shoes after a two-year pilot project
After two years of testing, sports giant Puma is ready to launch its compostable shoes dubbed Re:suede 2.0. Puma will create 500 pairs of the commercial version of the sneaker, which went online available for purchase on puma.com/eu and Zalando Plus this…
Aiko TanakaFashion
Puma says it has successfully converted sneakers into compost in pilot trial
Sportswear company Puma has successfully produced compost from an experimental version of its classic suede sneaker, according to the results of its two-year-long Re:suede experiment. The experiment was the first program to launch as part of the company’s…
Aiko TanakaFashion
Puma raises revenue outlook, handling China woes better than Adidas
German sportswear maker Puma reported stronger-than-expected second-quarter earnings on Wednesday and raised its full-year revenue outlook, coping with headwinds in China better than rival Adidas. Puma said its earnings before interest and taxes (EBIT) rose…
Rajiv MenonFashion
Puma South Korea names new CEO
Puma Korea announced on the 12th that it has appointed Lee Na-young as its new CEO. The new CEO is said to be a sales and marketing expert with more than 20 years of experience in the distribution industry related to sporting goods and food and beverages. She…
Aiko TanakaFashion
Puma celebrates women’s diversity with Mayu Girls campaign
Look around you. Each and every woman you see has a story to tell — an inspiring one, a tickling anecdote or one that is hard to chew. These stories of everyday women represent their values and fighting spirit, as well as their goals and adventures that they…
Maria SantosFashion
Puma’s China sales slowly up
After a pandemic-served beatdown last year, Puma has clawed its way to recovery. On February 24, the German sportswear giant reported that sales jumped 9 percent to 1.52 billion euros in the last three months of 2020 — a promising upswing from the 55-percent…