Puma South Korea names new CEO

Puma Korea announced on the 12th that it has appointed Lee Na-young as its new CEO. The new CEO is said to be a sales and marketing expert with more than 20 years of experience in the distribution industry related to sporting goods and food and beverages. She has been working as a sports brand expert for domestic and global offices of Reebok and Adidas for the last 10 years or so. She joined Puma Korea in 2020 and oversaw sales and marketing operations.

Puma Korea expects that the new CEO Lee will actively and quickly respond to the rapidly changing market conditions in line with the brand slogan ‘FOREVER FASTER’ based on his rich experience in sports goods and distribution and marketing. In particular, Puma reflected an active and quick response strategy not only in its products, but also in its organization and management culture. In the rapidly changing era after the COVID-19 pandemic (global pandemic), we have organized an organization with an optimized brand and introduced a quick decision-making system. Product production has been promoted localization.

New CEO Lee said, “While the overall growth of the sports goods and sportswear industry has been stagnant due to the recent COVID-19 impact, Puma has continued to innovate to target changing consumer tastes. We will develop an aggressive business centering on marketing,” he said.