Topic
147 stories in this topic
In a move to regain customer loyalty in China, American athletic wear giant, Nike, is taking control of its online product distribution. The company aims to drive consumers to official Nike channels and implement full-price sales as it faces increasing…
The popular convenience store chain, 7-Eleven, has filed a lawsuit against sportswear behemoth Nike, alleging that their upcoming sneaker design infringes upon 7-Eleven’s iconic tri-color branding. This legal action comes in response to the striking…
Nike recently kicked off a football-centric retail initiative as a part of their worldwide ‘Rip the Script’ campaign in Hong Kong, transforming selected stores into immersive environments. This move, unveiled under the banner ‘Nike Football Universe’, aligns…
Nike has initiated a football-centric retail strategy throughout Hong Kong, as a segment of its worldwide ‘Rip the Script’ campaign, by transforming select stores into immersive environments. This effort, known as the ‘Nike Football Universe’, aligns with the…
Nike has broadened its scope in the outdoor performance sector with the inauguration of its maiden All Conditions Gear (ACG) flagship store in Beijing, thereby officially rebranding ACG as an independent entity. The Store at Taikoo Li Sanlitun The ACG Base…
Nike has recently made several key changes to its top-tier executives across various geographical territories. Cathy Spark has been promoted to the position of Vice President (VP) and General Manager (GM) of Greater China. Replacing Angela Dong, a seasoned…
The franchise model has long been an effective method for expanding retail reach. However, the downfall of AF-1, an Australian franchisee that managed seven Nike stores in Sydney, has sparked questions about whether this model is reaching its limits.…
Nike has recently joined forces with Skims to unveil a line of women’s sportswear, a move that aligns with their commitment to inclusivity and ongoing innovation. The NikeSkims collection, expansive in its offering, covers seven categories and 58 styles. The…
Nike, the sportswear behemoth, is making a strategic move into the expanding outdoor recreation industry. Starting with the launch of a new trail running shoe, Nike aims to invigorate its lesser-known sub-brand, ACG, and turn it into a vital source of growth.…
Nike’s Converse division is set to undergo a change in leadership as Aaron Cain steps into the role of CEO, succeeding Jared Carver who has served in the position for the past two years. A veteran of Nike for over two decades, Cain has contributed to the…
A Florida-based entrepreneur is suing Nike for allegedly copying her design patents pertaining to a sports bra with pockets. SherryWear LLC claimed in a lawsuit filed this week that Nike copied its pocket bra design after its founder, Sherry Goff, submitted…
In a recent case of intellectual property rights violation, a man in Hanoi was found guilty of manufacturing and selling 200,000 fake Nike, Adidas, and Uniqlo socks. The counterfeit items were being retailed at wholesale prices between VND4,500–5,000…
Nike’s new ad for the 2024 Paris Olympics, featuring an Asian table tennis player licking her paddle, has sparked controversy among Chinese social media users. Though the nationality of the table tennis player has not been specified, many Chinese social media…
Located in the capital’s Shibuya district, close to the Harajuku trade zone and along Meiji Dori Street, the 9,200-square-foot space is a designed “as a tribute to basketball culture and Jordan Brand’s identity and heritage,” according to a press release.…
Tiffany & Co has collaborated with Nike to release the Nike x Tiffany & Co Air Force 1 1837 sneakers and a limited-edition sterling silver accessories range. The sneakers, which will be available on March 7, are made of premium black suede, have a Tiffany…
Netflix would like to help you stick to your fitness-related new year’s resolutions this year. Starting December 30, 30 hours of video content will become available on the platform, through a partnership with NIke. Reality check: in recent years, the number…
