Cathy Sparks Ascends to Nike’s VP and GM Role in Greater China: A New Era of Athletic Partnerships

Nike has recently made several key changes to its top-tier executives across various geographical territories. Cathy Spark has been promoted to the position of Vice President (VP) and General Manager (GM) of Greater China.

Replacing Angela Dong, a seasoned Nike executive since 2005 who served in a variety of senior-level positions throughout the region, Spark plans to solidify collaborations and reaffirm Nike’s long-standing dominance in the Chinese market.

Spark’s journey with Nike spans a quarter-century, initially starting as a store athlete at Niketown in Portland. Over the years, she assumed leadership roles across all geographical areas. Prior to her current position, she served as VP and GM of APLA, where she spearheaded the company’s strategy for marketplace transformation and consumer growth.

Elliot Hill, Nike’s President and CEO, praised Spark for her ability to connect athletics, consumers, and Nike’s role at the crossroads between sports and culture. He highlighted her ability to build high-performing teams, act decisively, and effectively harness the unique appeal of the Nike brand.

Cristin “Crissy” Campbell, a Nike employee with 15 years of experience, is slated to fill Spark’s former position as VP and GM of APLA.

In the EMEA region, Carl Grebert will relinquish his duties as VP and GM. César Garcia will take over the role, with his tenure starting on February 2nd.