Asahi Beverages’ Vibe launches functional soda range

Beverage brand Vibe has launched a functional beverage soda range in three flavours.

The company says it undertook consumer market research to ensure the drink meets evolving consumer needs.

Parent company Asahi Lifestyle Beverages’ GM for marketing, Lauren Fildes, said: “When choosing an alternative to soft drink, people want great taste first, then something that’s low in sugar and has a range of functional benefits to choose from.”

Flavours in the range include – Lemonade Gut – which contains prebiotics for gut microbiota. Lemon Orange Immunity – formulated with beta-glucan to help support immune health and Raspberry Focus – which has caffeine to improve concentration and alertness.

The range retails for $9.50 and comes in 330 ml cans, available across Woolworths stores nationally.