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Asahi Beverages, the multinational Japanese beverage company, is broadening its Hard Rated product range with the introduction of a fresh orange variant. This move aims to build on the achievements of its lemon variant, which was successfully launched in…
Beverage brand Vibe has launched a functional beverage soda range in three flavours. The company says it undertook consumer market research to ensure the drink meets evolving consumer needs. Parent company Asahi Lifestyle Beverages’ GM for marketing, Lauren…
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