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7Up, owned by Keurig Dr Pepper (KDP), has undertaken its most significant brand renovation in over 15 years. The company has given a fresh identity to the 7Up brand, which is valued at US$5 billion in the lemon-lime category. A New Identity 7Up is revising…
Celsius, a renowned US energy drink brand, is introducing a flavour that will be exclusively available at 7-Eleven stores across Australia. This beverage, Sparkling Raspberry Peach, will be presented via the brand’s first-ever pop-up at the popular…
Emma & Tom’s, the health-focused beverage company, has expanded its product offerings by launching the Old Fashioned Lemonades range in Australia and New Zealand. The newly introduced range includes Classic Lemon and Pink Lemonade flavors, and is now…
Despite its efforts to dispute a tax claim, Coca-Cola Vietnam has been ordered to pay VND821 billion ($31.1 million) in back taxes and penalties after losing a lawsuit. The lawsuit was dismissed by the HCMC People’s Court last Thursday. This judgment upholds…
On November 3, Bacardi-Martini and Coca-Cola Europacific Partners (CCEP) initiated a multi-year partnership in Australia. This strategic alliance between the two beverage leaders aims to broaden their influence in the local drinks industry. The Partnership…
Melbourne-based start-up, Jim, has recently introduced a novel functional soda into the market. This unique beverage combines proteins and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options. The…
PepsiCo recently reported robust Q3 results that exceeded projections, also unveiling key leadership changes as it intensifies its commitment towards expansion, cost efficiency, and meeting shareholder expectations. The beverage giant’s Q3 net income saw a…
Keurig Dr Pepper (KDP) has announced its forthcoming acquisition of JDE Peet’s, the renowned European coffee titan, in a significant deal worth A$25.9 billion (€15.7 billion). This bold strategic move will result in the division of the company into two…
This year, Celsius, the Swedish energy drink brand, is celebrating its first anniversary in the Australian market by launching a new flavor, Sparkling Mango Lemonade. Sparkling Mango Lemonade: A Fusion of Flavors The newly introduced Sparkling Mango Lemonade…
PepsiCo has announced the launch of Pepsi Prebiotic Cola, a significant development in the traditional cola category that it hasn’t seen in two decades. The Modern Twist to Classic Pepsi The new product brings a fresh perspective to the conventional Pepsi…
Bobby, an Australian soft drink brand, has recently joined hands with Lucy Jackson and Nikki Westcott, co-hosts of the popular Happy Hour podcast, to introduce a limited-edition flavour named ‘Strawberries & Cream.’ A First-Time Collaboration This initiative…
PepsiCo has signed a definitive agreement to acquire probiotic soda brand Poppi for US$1.95 billion. The transaction amount includes $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. “We’ve been evolving our food and…
The Coca-Cola Company has raised its full-year guidance after its net revenue expanded 8 percent to US$12 billion for the third quarter. The US-headquartered company saw net revenues increase in most of its markets, including Europe, Middle East & Africa (10…
Victoria-based spirit company Ampersand Projects has expanded its ready-to-drink gin offerings with a new product dubbed ‘Purple Gin Soda &’. The launch of Purple Gin Soda & comes after the release of its Pink Gin Soda & in 2020. Its alcohol level is at 6…
Beverage company Bobby has launched low-calorie and low-sugar soft drinks in different flavors, added with prebiotics. The company claims each can contain 32 to 40 calories and that the beverage may aid digestion and boost good gut bacteria with the added…
Coca-Cola Australia has launched a limited-edition flavor called Coca-Cola Y3000 Zero Sugar across the country. The company says the latest launch is the first “futuristic flavor” co-created by human and artificial intelligence from Coca-Cola Creations. Last…
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