Ampersand Projects launches new purple gin soda

Sep 28, 2023Updated May 24, 20251 min read

Victoria-based spirit company Ampersand Projects has expanded its ready-to-drink gin offerings with a new product dubbed ‘Purple Gin Soda &’.

The launch of Purple Gin Soda & comes after the release of its Pink Gin Soda & in 2020. Its alcohol level is at 6 percent. The packaging features a minimalist purple colour theme.

The company said the new gin line combines locally distilled gin with “bright and vibrant” blackcurrant flavors and sparkling soda water.

Purple Gin Soda & is sugar-free, carb-free, and gluten-free.

The new Purple Gin Soda & is priced at $26.99 for a 4-pack and is available to purchase at BWS, Dan Murphy’s, and independent bottle shops around Australia.

Ampersand Projects was founded in 2018 in NSW by Alex Bottomley and Marcus Kellett. The company was nominated for the Startup Award at the Sydney Young Entrepreneur Awards 2019.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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