AS WATSON unveils new foodservice-focused concept store in China
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Located on B2 of the Cheung Kong Center, the store, called CKC18, groups together four AS Watson retail brands in a way which makes each store appear independent, but connected.
The 26,000sqft CKC18 is home to international food emporium Food Le Parc, health and beauty outlet WatsonsLab, a TechLife by Fortress and Bar 0001 by Watson’s Wine.
CK Hutchison Holdings chairman and group MD Victor Li and AS Watson Group MD Dominic Lai led the management team at a grand opening event last week.
“As one of the landmarks in Hong Kong, Cheung Kong Center is located at the heart of the business district in Central with top notch financial institutions,” said Lai. “The grand opening of CKC18 indicates that Cheung Kong Center will soon become a hotspot for dining, shopping, entertaining and self-pampering.”
TechLife by Fortress
The electronics store brings together what AS Watson describes as “the trendiest and most innovative lifestyle gadgets”, eSports products and exclusive products from Xiaomi. There is also a GameZ area that allows customers to try on the international renowned eSports gear.
Food Le Parc
Food Le Parc – which translates to food park in English, offers 8500 choices of food from around the world, of which 1600 products are exclusive to CKC18.
WatsonsLab
A specialised Watsons boutique, WatsonsLab includes a ‘beauty bar’ that carries leading global cosmetics brands. A ‘Style Me’ app available in-store leverages Augmented Reality technology to offer virtual make-up services, offering more than 100 mix-and-match looks.
Bar 0001
“As one of the landmarks in Hong Kong, Cheung Kong Center is located at the heart of the business district in Central with top notch financial institutions,”
Watson’s Wine and its in-shop Bar 0001 offers almost 100 wines, sakes and spirits sourced from around the world by the glass and more than 700 wines to take away.
New technologies
Lai says the team which created CKC18 wanted the store to demonstrate AS Watson’s determination to speed up digital transformation.
The Scan & Go function in the app MoneyBack allows customers of Food Le Parc to simply take the products, scan the barcodes with their phones and pay at self-checkout counters. And at WatsonsLab, the Style Me tablet equipped with AR technology instantly and virtually shows customers how they look like when applying different makeup products.
“We are glad to introduce the latest retail technologies to optimise shopping experience in a convenient and innovative approach. CKC18 applies technologies intensively. Besides the use of Alipay and other mobile payments, unmanned checkout counters are also available at WatsonsLab.
Customers can simply checkout by placing their shopping baskets on checkout counters that automatically scan and tally up the total, and electronic payments are supported.
“In addition, customers can use the TasteToGo function in MoneyBack app to reserve their meals in advance at Food Le Parc, minimising their waiting time during rush hours.”
The store will also host events such as cooking exhibitions, gaming shows by eSports players, sake tasting and personalised make-up designs.
AS Watson Group is the world’s largest international health and beauty retailer, currently opening a new retail store somewhere in the world on average every seven hours. That equates to 1300 this year, including more in Hong Kong.
Questions & Answers
Q.What is the primary objective of the CKC18 concept store for AS Watson?
What is the primary objective of the CKC18 concept store for AS Watson?
The team behind CKC18 aimed for the store to show AS Watson's commitment to accelerating its digital transformation. It intends to optimise the shopping experience through convenient and innovative retail technologies.
Q.Which retail brands are integrated into the new CKC18 concept store?
Which retail brands are integrated into the new CKC18 concept store?
The CKC18 concept store groups together four AS Watson retail brands: Food Le Parc, WatsonsLab, TechLife by Fortress, and Bar 0001 by Watson’s Wine.
Q.What innovative technology features are available for shoppers at CKC18?
What innovative technology features are available for shoppers at CKC18?
Customers can use Scan & Go for Food Le Parc and a 'Style Me' AR app at WatsonsLab for virtual make-up. The store also features unmanned checkout counters that automatically scan items.
Q.What unique services does WatsonsLab offer to its customers?
What unique services does WatsonsLab offer to its customers?
WatsonsLab includes a beauty bar with leading global cosmetics brands. It also offers virtual make-up services via a 'Style Me' app, providing over 100 mix-and-match looks using Augmented Reality.
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