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Non-endemic sponsors now account for 60 per cent of esports partnerships as research across 12 markets shows 64 per cent of fans purchase products tied directly to their subcultures.
More than four in five (81%) operators in Asia-Pacific plan to deliver 5G services to major live sports and esports event organizers, according to research conducted by Ovum for Amdocs. The research found that operators in the region view sports events such…
The Philippines’ Globe Telecom has announced the launch of its first Esports Center, aimed at supporting various local esports communities. The Esports Center at Play Nation in the UP Town Center in Quezon City will offer various initiatives including esports…
NBA basketball is undoubtedly one of the most popular sporting leagues in the world, with fans everywhere. The league’s second-biggest market after the U.S. surprisingly isn’t Canada or even anywhere in Europe. It is, in fact, China. The NBA’s social media…
Singtel and four of its regional mobile associates have entered a collaboration agreement aimed at stimulating the gaming and eSports ecosystem in Southeast Asia, Australia and India. Singtel and wholly-owned Australian subsidiary Optus have signed agreements…
Located on B2 of the Cheung Kong Center, the store, called CKC18, groups together four AS Watson retail brands in a way which makes each store appear independent, but connected. The 26,000sqft CKC18 is home to international food emporium Food Le Parc, health…
Malaysian low-cost airline, AirAsia, is looking to take its esports activities to new heights. In an Instagram post, Kamarudin Meranun—chairman of AirAsia and CEO of its parent company, Tune Group—says the company will develop its own team, league, and…
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