Zara lipstick launched online
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Zara lipstick goes on sale this week – but only online. The fast-fashion brand’s first lipstick collection – called Zara Ultimatte – marks a continuing expansion of its beauty and cosmetics offer. Sister brands Bershka and Pull&Bear already have makeup lines, targeting younger consumers.
Parent company Inditex says the collection was “inspired by the kind of makeup needed to create ad campaigns”. It is based on a colour palette created by British make-up artist Pat McGrath, (famous for working with Christian Dior and Armani Beauty, among others).
The French-made Zara lipstick collection was designed in Los Angeles, featuring 12 high-pigment lipsticks, eight liquid-matte lipsticks, a box kit with three red colours and a limited-edition, behind-the-scenes kit. Prices range from €7.95 to €19.95. While available only on the Zara website, the company will ship worldwide.
Questions & Answers
Q.Which company owns Zara, and what other brands do they operate with makeup lines?
Which company owns Zara, and what other brands do they operate with makeup lines?
Zara's parent company is Inditex. Their sister brands, Bershka and Pull&Bear, already have their own makeup lines available, targeting a younger consumer base.
Q.Who was involved in creating the Zara Ultimatte lipstick collection?
Who was involved in creating the Zara Ultimatte lipstick collection?
The colour palette for the collection was created by British make-up artist Pat McGrath. The lipsticks themselves were designed in Los Angeles and are manufactured in France.
Q.What types of products are included in the new Zara Ultimatte collection?
What types of products are included in the new Zara Ultimatte collection?
The collection features 12 high-pigment lipsticks and eight liquid-matte lipsticks. Also, there is a box kit with three red shades and a limited-edition behind-the-scenes kit.
Q.How much do the Zara lipsticks cost, and where can they be purchased?
How much do the Zara lipsticks cost, and where can they be purchased?
The prices for the new lipstick range from €7.95 to €19.95. They are exclusively available for purchase online via the Zara website, which offers worldwide shipping.
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