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YSL opens pop-up store to celebrates Valentine’s Day

By Wei ZhangHong Kong
1 min read
YSL 770x523
YSL 770×523
In this article (4)

YSL launched a limited store for Valentine’s Day 2019 in Central, Hong Kong, featuring on WhatsApp sticker, photo booth, and games. Obviously, pink and cosmetics are many girls’ favourite. So pink lovers will fall in love with YSL latest limited pop-up store in Central as the store is fully decorated in pink. Not only visitors will have the opportunity to get the cosmetics products, but they will also be able to take Instagrammable photos in front of different props and beautiful background.

To participate in this event, visitor only need to register online to get a designated QR code and go during the reserved time slot. In addition to taking pretty pictures, visitors can also try YSL new collection of perfumes, blush, and lipsticks.

YSL opens pop-up store to celebrates Valentine’s Day

One of the most attractive activities is to tailor-made unique WhatsApp stickers.

In addition, making WhatsApp stickers, printing photos or buying any products in the pop-up provides points for playing the YSL’s clip doll machine. The higher the points, the more opportunities, so you can clip away YSL cosmetics products and take them home.

The pop-up closes its doors just after Valentine’s Day.

Questions & Answers

Q.

What is the primary purpose of YSL's pop-up store in Central, Hong Kong?

A.

The store aims to celebrate Valentine’s Day 2019, allowing visitors to experience YSL's pink-themed environment, try new products, and create Instagrammable photos and unique WhatsApp stickers before its closure shortly after the holiday.

Q.

What interactive activities or features are available for visitors at the pop-up?

A.

Visitors can create tailor-made WhatsApp stickers, use a photo booth with various props, play games, and try out YSL's new collection of perfumes, blush, and lipsticks. There is also a clip doll machine.

Q.

How do visitors gain access to the YSL Valentine’s Day pop-up store?

A.

Visitors need to register online beforehand to receive a designated QR code. This code allows them entry during a pre-booked time slot, ensuring organised access to the event.

Reader pulse

Is this experiential pop-up a smart move for YSL?

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