‘Wonderful Indonesia’ campaign boosts tourism industry
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The government’s efforts to promote tourism in the archipelago with its Wonderful Indonesia campaign have had a positive impact, the president director of tour and travel company Panorama Sentrawisata said on Tuesday.
Budi Tirtawisata said that in the first six months of this year, his company booked a 19 percent increase in gross revenue to Rp 2.38 trillion, from Rp 1.99 trillion in the same period last year, as more foreigners were drawn to Indonesia.
“The government’s free visa policy is also contributing to growth in the tourism sector,” Budi told reporters at a press conference in Jakarta.
Budi was upbeat the company’s business volume would increase, and possibly double, in the second half of 2016, compared to the first half, because more tourism activities were expected to take place in the period.
“The peak season for tourist visits to Indonesia is during the summer, which occurs in the second half of the year,” Budi said, adding that more tourists would also visit the country during the Christmas holidays in December.
Questions & Answers
Q.What evidence is there that the 'Wonderful Indonesia' campaign has positively impacted the tourism industry?
What evidence is there that the 'Wonderful Indonesia' campaign has positively impacted the tourism industry?
Panorama Sentrawisata, a tour and travel company, reported a 19 percent increase in gross revenue to Rp 2.38 trillion in the first six months of this year. This growth is attributed to more foreign visitors being attracted to Indonesia.
Q.What other government initiative is contributing to the growth of the tourism sector?
What other government initiative is contributing to the growth of the tourism sector?
Beyond the 'Wonderful Indonesia' campaign, the government's free visa policy is also playing a significant role in stimulating growth within the country's tourism industry, according to Budi Tirtawisata.
Q.Why is Panorama Sentrawisata expecting business volume to increase significantly in the second half of 2016?
Why is Panorama Sentrawisata expecting business volume to increase significantly in the second half of 2016?
The company anticipates a substantial increase, potentially doubling their business volume, in the latter half of the year. This is due to the summer peak season for tourist visits and additional travel during the Christmas holidays in December.
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