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In the second quarter, Starbucks Korea’s operator, SCK Company, suffered an operating loss due to a decrease in sales. This followed negative reactions to an ill-received marketing campaign and the suspension of its high-profile summer promotion. The…
Following public disapproval over a marketing campaign, Starbucks Korea, operated by Shinsegae Group, has announced it will close all stores across the country at 3pm on June 22 for employee training related to historical awareness and social sensitivity. The…
Mastercard has launched a new campaign aimed at making travel across Southeast Asia more seamless and rewarding for consumers. The initiative, named “Phone. Passport. Mastercard”, primarily focuses on improving the payment experience for travelers journeying…
Australian Made, an organization renowned for promoting and certifying Australian-made products, has recently announced the appointment of Andy Lee as its ambassador for the upcoming Australian Made Week. Scheduled for the week of the 18th to the 24th of May,…
Armani Beauty has recently unveiled a flagship store in Mumbai’s Phoenix Palladium Mall. This grand opening coincides with the brand’s debut Diwali campaign in India, marking the luxury beauty brand’s retail expansion within the nation during the festive…
Thai AirAsia has recently launched a fresh advertising initiative titled “AirAsia: Always Making Every Moment Matter”. This strategic move aligns perfectly with the arrival of the peak holiday period. The campaign emphasizes the airline’s unwavering…
Luxury fashion house Maison Valentino and popular footwear brand Vans have joined forces to launch an innovative campaign that leverages artificial intelligence (AI) for a new capsule collection. This ingenious blend of physical and digital storytelling is a…
The summer of 2025 was a season marked by memorable retail marketing campaigns. One instance that caused a significant stir was the American Eagle campaign featuring Sydney Sweeney, a popular actress from the series “Euphoria”. Another campaign that went…
Adidas has launched a new campaign entitled “Superstar, The Original,” aimed at rekindling the public’s fascination for its iconic 90s sneaker and Firebird Tracksuit. Featuring Prominent Personalities The campaign is narrated by renowned actor Samuel L.…
Puma is stepping into the spotlight with its latest advertising campaigns, designed to showcase not just athletic prowess, but also the essence of team spirit and individual determination. According to GlobalData’s Global Ads Platform, these vibrant…
Jollibee has just rolled out an exciting initiative across its stores in the Philippines, introducing Gamejoy, a campaign that lets customers score in-game credits simply by enjoying their meals. With this innovative approach, every Gamejoy Combo meal unlocks…
You just can’t escape the Samsung Galaxy Note 10 and Galaxy Note 10+ anywhere after Samsung introduced the new line this past week. And that happens to be true especially if you use an older Samsung Galaxy handset model with Bixby, Samsung Pay and the Samsung…
TikTok has paired up with the Malaysian Handicraft Development Corporation (Kraftangan Malaysia) and the National Craft Institute (NCI) to launch its #ilovearts campaign, in conjunction with National Craft Day 2019. The campaign is in line with the 17th…
Starbucks Korea and 7-Eleven Thailand have announced positive results for their respective anti-plastic campaigns. A report revealed that the local Starbucks subsidiary has seen consumption of single-use straws cut by half in the months since introducing…
Jolly Rainbow Christmas Fun Factory is now installed at Sunway Pyramid, this event will be on from 23 November 2018 till 1 January 2019 at the LG2 Blue Concourse. Themed Jolly Rainbow which signifies fresh beginnings and hope, get ready to embark on a fun,…
DFS Group has kicked off its annual gifting campaign at T Galleria by DFS in Okinawa. The “Give Joy”-themed campaign opened on November 24, showcasing DFS’s first ever “Personalisation Gift Shop” concept, where an assortment of specially curated luxury gifts…
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