Wirecard Expands E-commerce For Chinese Shoppers

Wirecard is expanding its e-commerce offer for Chinese online shoppers by helping European merchants integrate the popular payment method WeChat Pay into their online shop in just a few minutes.

Chinese customers can now shop online or in the app of these merchants and check out via WeChat Pay, said Wirecard in a statement on Monday. This solution is ideal for European merchants seeking to enter the competitive and growing Chinese e-commerce marketplace. The end-to-end offering also includes logistics and customs support, thanks to SwissPost, as well as consulting and training so that merchants can get up and running as quickly and effectively as possible.

As e-commerce continues to boom around the world, it is essential for merchants with global aspirations to offer localized payment methods. Our long-standing experience with Chinese payment methods enables us to support merchants that seek to break into the lucrative Chinese e-commerce market, said Christian Reindl, EVP Sales Retail at Wirecard.

Online merchants that capitalize on this offering will see WeChat Pay integrated into their in-app checkout page. When a user chooses to pay via WeChat Pay, they are redirected to the app or mobile website, where they can easily and quickly carry out the payment.

The digital financial technology company said the new offering can drive up conversion rates and customer satisfaction for customers in China, where digital payments are commonplace. Wirecard will process all payments and support merchants with the integration, as well as offer virtual workshops and marketing support.