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WhatsApp has a Newsletter feature in the works

By Rajiv Menon
2 min read
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WhatsApp has been working on a plethora of cool features recently, and many new features and features under development get regularly discovered in beta versions of the popular chat app. The latest report from WABetaInfo on features in the works for the app tells us that the company is now working on a newsletters feature. 

The folks at WABetaInfo have discovered references to the useful feature in beta 2.23.5.3 for iOS. It is unclear whether the feature will be called “Newsletter”, it could very well be a codename for the feature as well, so do keep that in mind. 

As you might imagine judging by the name (or codename) of said feature, it will be used for broadcasting information. You can receive useful updates from groups, local officials, sports teams, or other organizations. 

This new feature will likely be an extension of the Communities feature – another useful social feature that allows up to 10 groups to be linked together. 

The Newsletter feature seems to be a “separate and optional” section of the app, and it is said to be apart from standard chats and groups. So far, there’s no preview of where the feature will be situated on the app. Understandably, newsletters won’t be encrypted end-to-end (they are intended for a large group of recipients). 

You will be able to search for Newsletters you will like to follow using handles. You will be in control of who you follow, and others won’t be able to see who you’re following – all in all, it seems Newsletters won’t pivot to a public social network and they will remain a personal space. To protect your privacy, WhatsApp will mask and hide the phone numbers of users who create or subscribe to a newsletter.

It is still quite early to say when this feature will show up in an official WhatsApp release. Also, we don’t currently have more details about it, but when we know more, we’ll make sure to let you know, so stay tuned!

Questions & Answers

Q.

What is the primary function of WhatsApp's new newsletter feature?

A.

The feature is designed for broadcasting information, allowing users to receive updates from groups, local officials, sports teams, or other organisations. It is likely an extension of the existing Communities feature.

Q.

Will the newsletter feature be a mandatory part of the app experience?

A.

No, the Newsletter feature appears to be a 'separate and optional' section of the app. It will operate independently from standard chats and groups, allowing users to choose whether to engage with it.

Q.

How will user privacy be maintained within the newsletter feature?

A.

To protect privacy, WhatsApp intends to mask and hide the phone numbers of both users who create and those who subscribe to a newsletter. Users will control who they follow, and this information will not be public.

Q.

Will the new newsletter feature utilise end-to-end encryption?

A.

Newsletters will not be end-to-end encrypted. This is because they are intended for broadcasting information to a large group of recipients, which differs from private, individual chats or smaller group communications.

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