Watsons loyalty program Expanding for Travellers
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Watsons is about to expand its loyalty program cross-border with 8 million members in 11 cities in the Greater Bay Area the first to benefit.
“Watsons operates in many popular travel destinations worldwide, and our customers also tell us that they would like to shop in Watsons overseas,” said group COO Malina Ngai. “Therefore, in order to bring more excitement to our members, it is logical our loyalty program goes international.”
Members of the Watsons loyalty program in Watsons Hong Kong and Watsons China (in particular Greater Bay Area members) will be able to upgrade their membership to the One Pass-level program to enjoy benefits when they shop in any of the 660 Watsons stores in the 11 cities: Hong Kong, Macau, Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Dongguan, Huizhou, Jiangmen and Zhaoqing.
The cross-border program will be launched in other Asian markets including Singapore, Malaysia, Thailand, Taiwan and Indonesia in July.
“Watsons has been the No.1 Pharmacy/ Drugstore brand in Asia for 10 consecutive years with more than 90 million loyalty club members, and the majority of them are frequent travellers,” said Ngai.
Indeed, recent research of 14,000 consumers in seven Asian regions showed the average frequency of cross-border Asian travelling is 1.7 per year. Hong Kong people travel 2.2 times yearly, ranking second across Asia, preceded only by Singaporeans, who travel 2.7 times per year.
Questions & Answers
Q.Which specific Watsons members will be the first to benefit from the cross-border loyalty program expansion?
Which specific Watsons members will be the first to benefit from the cross-border loyalty program expansion?
Members of the Watsons loyalty program in Watsons Hong Kong and Watsons China, particularly those in the Greater Bay Area, will be the first to benefit. They can upgrade their membership to One Pass level.
Q.Which other Asian markets are planned for the cross-border loyalty program launch after the initial phase?
Which other Asian markets are planned for the cross-border loyalty program launch after the initial phase?
Following the initial launch, the cross-border program will be introduced in other Asian markets. These include Singapore, Malaysia, Thailand, Taiwan, and Indonesia, with the rollout scheduled for July.
Q.How many Watsons stores will participate in the initial cross-border loyalty program expansion in the Greater Bay Area?
How many Watsons stores will participate in the initial cross-border loyalty program expansion in the Greater Bay Area?
The initial cross-border loyalty program expansion will include 660 Watsons stores. These stores are located across 11 cities within the Greater Bay Area where members can enjoy benefits.
Q.What is the stated reason for Watsons expanding its loyalty program internationally?
What is the stated reason for Watsons expanding its loyalty program internationally?
Watsons is expanding its loyalty program internationally because customers expressed a desire to shop in Watsons stores overseas. This move aims to bring more excitement to their existing members.
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