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Yum China, the parent company of KFC in China, reported a significant expansion in its digital loyalty programs which now boast over 590 million members, accounting for over 40% of the country’s population. Growth in Loyalty Programs According to Yum China’s…
Omnichat, a notable omnichannel AI platform, recently conducted the third iteration of the Commerce Leadership Forum at Meta Singapore’s facility. The forum saw an assemblage of high-ranking leaders across various sectors, arranged to discuss the…
In the retail and branding sector, data reigns supreme. It provides valuable insights that can be employed to boost personalisation and foster customer loyalty. Sportswear retailer Puma provides a case study for this, as it navigates customer relationship…
Kantar data shows Vietnam’s surge in options fuels consumers’ shifting brand preferences. In Vietnam, brand loyalty is becoming a relic of the past as consumers grow increasingly price-sensitive, a trend fueled by inflation and an explosion of choices. Peter…
Several businesses have implemented a loyalty program, and for a healthy reason. They increase purchases volumes, improve customer loyalty, encourage repeat clients, and much more. According to studies, it costs five times as much to attract a new client than…
Malaysia’s AirAsia Group and Aimia Holdings UK II have signed a memorandum of understanding (MoU) for a $25 million stock-swap deal, for the latter’s 20% equity interest in the airline group’s loyalty program. The parties inked a share sale and purchase…
Alibaba Group has rolled out an upgraded 88 VIP membership program, adding new perks and privileges to its prestige loyalty program. The new offerings range from discounts at more online flagship stores, memberships for Alibaba’s various services, and wider…
Flybuys remains the top ranked loyalty program according to Australians, though the distance between it and second-place Woolworths Rewards narrowed significantly in 2019, according to the 7th annual For Love or Moneyreport. Flybuys dropped from a 35 per cent…
Deliveroo Hong Kong believes a new loyalty program it has launched will drive retail-order growth by 75 per cent and increase order frequency by 85 per cent. Launched yesterday at the company’s Food Market in Sai Ying Pun, the program rewards customers who…
McDonald’s customers in China can now earn loyalty points when they order a Big Mac or Filet-o-Fish through Ele.me, Alibaba Group’s on-demand delivery platform. Ele.me users can activate a McDonald’s membership card with just one click on the app to earn…
Watsons is about to expand its loyalty program cross-border with 8 million members in 11 cities in the Greater Bay Area the first to benefit. “Watsons operates in many popular travel destinations worldwide, and our customers also tell us that they would like…
Google is trying to build an entire ecosystem that will allow users to access any important information from just about every Google app. Gmail has been integrated with many other Google apps, but other developers noticed the benefits and added integration…
Thai Airways is making significant changes to its Royal Orchid Plus frequent flyer program from October 1 2019, affecting how miles are both earned and redeemed on Thai Airways and Star Alliance flights across the globe. On the one hand, business class and…
Mr. Tula Pharuehaspailin (right), Assistant Vice President Marketing Credit Card Promotion of AEON Thana Sinsap (Thailand) Public Company Limited together with Mr. Miti Chanyawong (left), General Manager Sales Promotion of Robinson Public Company Limited,…
Australia’s Telstra has announced a new tier-based loyalty program designed to allow customers to earn points for every dollar they spend with the operator. The Telstra Plus program will be available to both prepaid and postpaid customers. Members will…
“Leisure-food retailer” Best Mart 360 Holdings has launched a member mobile app. The new app is offering a range of promotions, member privileges and a reward points scheme, and enables members to view the group’s latest product information anytime and…
