VivoCity mall extension start operating

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Singapore’s VivoCity mall has opened a new 3000sqm basement extension housing 10 fashion, athleisure and lifestyle brands.
Mapletree Commercial Property Management VP for marketing communications Gwen Au said the new extension will allow shoppers to discover new retail concepts and expanded fashion and lifestyle collections.
A new escalator lobby has been constructed leading through the extension to improve access to and from the Harbourfront MRT station.
One of the new tenants in VivoCity B1 is Fila, which is launching three concepts under the one roof – Fila, Fila Kids, and Fila Fusion – offering buyers a range of performance, sport couture, and lifestyle collections. Adidas will also present multiple store formats in the extension, unveiling its stadium concept store (featuring performance wear) next to a new Adidas Originals flagship (offering street style fashion trends).
Other brands opening in the extension include New Era, Nike, L.E. Underground, Weston Corp and Xiaomi.
Images of the retail stores open can be viewed below :
Questions & Answers
Q.What is the primary purpose of the new extension at VivoCity mall?
What is the primary purpose of the new extension at VivoCity mall?
The new 3000sqm basement extension aims to offer shoppers new retail concepts and expanded fashion and lifestyle collections. It also improves access to and from the Harbourfront MRT station.
Q.Which specific brands are among the new tenants in the VivoCity extension?
Which specific brands are among the new tenants in the VivoCity extension?
New brands opening in the extension include Fila, Adidas, New Era, Nike, L.E. Underground, Weston Corp, and Xiaomi. Fila and Adidas are presenting multiple concepts.
Q.How is the new extension designed to improve shopper access?
How is the new extension designed to improve shopper access?
A new escalator lobby has been constructed within the extension. This lobby is intended to improve access for shoppers travelling to and from the Harbourfront MRT station.
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