Visa cardholder spent THB 28 on snacks and won gold

Suripong Tantiyanon (second left), Visa Country Manager, Thailand, together with Athip Sinpagekan (second right), Senior Vice President, Head of Marketing – Consumer Financial Services, Ayudhya Capital Services Co., Ltd, and Dr. Piyawan Piyapong (left), Senior Vice President, New Service Development of Big C Supercenter PCL congratulate Nanyapat Paransirijarune (center) on winning THB1 million worth of gold.

Ms. Nanyapat won this Visa campaign by using her Krungsri First Choice Visa card on her Samsung Pay to purchase THB 28 snack from Big C Supercenter. Big C Supercenter, as the lucky retailer that served Ms Nunyapat, also received THB 1 million as part of the campaign.

More than 20 major retailers nationwide joined the campaign that ran from January to March 2017, including 7-Eleven, Big C, Emporium, Family Mart, Gourmet Market, Home Fresh Mart, Isetan, Hello Kitty House, Krispy Kreme, Lawson, Major Cineplex, MaxValu, McDonald’s, Siam Paragon, Tang Hua Seng, Tesco Lotus, The Mall, Tom n Tom Coffee, Tops, and Watsons.

“Contactless is continuing to gain momentum among consumers and merchants, in Thailand and markets around the world. The campaign demonstrates Visa’s commitment to improve payment experience, ensuring that it remains seamless, frictionless, reliable and secure. It is consistent investment like this, underpinned by Visa’s global standards, that encourages wider adoption of electronic payments in the country,” said Suripong Tangtiyanon, Visa Country Manager, Thailand.

Visa contactless payments combine unparalleled convenience with security. Visa payWave transactions under THB 1,500 require no signature. A Visa payWave card uses encryption technology via an EMV chip to protect cardholders’ data, while Samsung Pay features the Visa Token Service, which replaces cardholders’ information, such as account numbers and expiration dates, with a unique digital identifier (a “token”) that can be used for payment without exposing a cardholder’s more sensitive account information.

There are more than 400,000 merchants in Thailand that accept Visa payWave and Samsung Pay, the latter can also be used at magnetic stripe-only point-of-sales.