Vietnam Airlines launches e-commerce platform
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Vietnam Airlines has launched a new e-commerce platform VNAMALL, focused on selling imported products from countries to which it operates.
As many as 300 products are available starting Monday on the platform, mainly pastries, fruit and wine.
The airline also sells food typically available on its flights.
It also introduced Vietnam Airlines Gift Card that comes with perks like more check-in baggage and priority check-in.
VNAMALL is the latest initiative of the loss-making national flag carrier, which has been struggling to overcome Covid-19 impacts.
The airline, in which the state holds a 86 percent stake, recorded an accumulated loss of VND17.77 trillion ($780.48 million) as of June 30.
Questions & Answers
Q.What types of products are available for purchase on VNAMALL?
What types of products are available for purchase on VNAMALL?
The platform offers approximately 300 products, including pastries, fruit, and wine. It also sells food items typically served on Vietnam Airlines flights, focusing on imported goods from countries the airline serves.
Q.When did the VNAMALL platform begin operating?
When did the VNAMALL platform begin operating?
The new e-commerce platform, VNAMALL, started selling its range of products on Monday. This launch marks a new initiative for the airline, expanding its offerings beyond traditional flight services.
Q.What is the primary motivation for Vietnam Airlines launching this new platform?
What is the primary motivation for Vietnam Airlines launching this new platform?
The airline, which has been experiencing financial difficulties, launched VNAMALL as a new initiative to help overcome losses exacerbated by the Covid-19 pandemic. It is a strategy by the loss-making national flag carrier.
Q.What benefits do customers receive with the Vietnam Airlines Gift Card?
What benefits do customers receive with the Vietnam Airlines Gift Card?
The Vietnam Airlines Gift Card includes perks for customers, such as an allowance for more check-in baggage. Also, cardholders are entitled to priority check-in when travelling with the airline.
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