Victoria’s Secret appoints new leaders for core brands

Victoria’s Secret & Co has made several leadership changes as the company focuses on strengthening its core brands.

The company said the move is part of its “Path to Potential” strategy, which aims to build momentum across its Victoria’s Secret, Pink and Adore Me banners.

Anne Stephenson has been named brand president of the Victoria’s Secret brand, effective next month. She is currently the company’s chief merchandising officer and brings experience in product strategy, brand development and merchandising

Meanwhile, Ali Dillon has been appointed president of Pink. Dillon previously held leadership roles in merchandising and brand development at several fashion retailers and most recently served as president of Alex Mill.

Amy Kocourek took over as president of the beauty division in March. Before joining Victoria’s Secret, she was chief merchandising officer at jewellery and lifestyle brand Kendra Scott.

All three brand presidents will report to CEO Hillary Super.

In a separate appointment, fashion designer Adam Selman was named senior VP and executive creative director. He will report directly to Super until a new chief merchandising officer is named.

“This is an exceptional team of product and creative leaders whose vision and operational expertise will drive new levels of growth, innovation and impact for our company,” said Super.

“With their customer-centric approach, I’m confident they’ll help us unlock the full potential of our brands, capture the next generation of consumers and strengthen our market leadership.”