United Colors of Benetton expanding into Myanmar
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Italian fashion brand United Colors of Benetton, has released a new collection to celebrate its presence in the Burmese market.
Benetton entered Myanmar in October 2017 and now has two stores in prominent areas, with plans to further expand its base in the territory over the coming decade. Benetton Group has a global network of 5000 stores.
“We brought our strong heritage to Myanmar in October 2017 with our first store in Junction City Level 2,” read a statement from the brand.
“We further expanded with the store in Yangon International Airport … We have interesting plans of expansion in Myanmar next year and are looking forward to catering to the audience with our unique product offering. We have received an overwhelming response so far and will strive towards exciting our consumers with knit, colors and sustainability.”
With the new global creative director Jean-Charles de Castelbajac coming onboard, Benetton has showcased two collections – The Rainbow Machine and The Colour Wave at Milan Fashion Week (AW2019 & SS2020). The collection is expected to hit Myanmar stores in the coming year.
Benetton’s AW2019 collection has hit stores to offer a chic winter to fashion enthusiasts in the region. The collection was celebrated with a special showcase followed by a creative session at the Junction City store on November 17 attended by the city’s glitterati.
Questions & Answers
Q.How many stores does Benetton currently operate in Myanmar?
How many stores does Benetton currently operate in Myanmar?
Benetton presently has two stores in Myanmar. These are located in Junction City and Yangon International Airport. They have plans for further expansion next year.
Q.When did Benetton first establish a presence in the Myanmar market?
When did Benetton first establish a presence in the Myanmar market?
Benetton entered Myanmar in October 2017 with its first store opening in Junction City Level 2. They have been operating in the country for a few years now.
Q.What kind of response has Benetton received from consumers in Myanmar so far?
What kind of response has Benetton received from consumers in Myanmar so far?
The brand has reported an overwhelming response from consumers in Myanmar. They aim to continue exciting their audience with their unique product offering, focusing on knitwear, colours, and sustainability.
Q.Which new collection is expected to be available in Myanmar stores in the coming year?
Which new collection is expected to be available in Myanmar stores in the coming year?
The new collection, showed by Jean-Charles de Castelbajac at Milan Fashion Week, is expected to hit Myanmar stores next year. This collection includes The Rainbow Machine and The Colour Wave lines.
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