Uniqlo online Hong Kong launches soon
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Uniqlo Hong Kong will launch its online store on December 4. A spokesperson for the company said the online platform for Hong Kong and Macau is a fitting solution considering rising rentals and limited space for retailers in Hong Kong, along with the strengthening popularity of e-commerce in the region.
The brand has operated an online flagship on Alibaba’s Tmall for nine years and has had its own online shop since October.
According to Uniqlo’s CEO for Greater China Ning Pan, the two existing e-commerce platforms take 15 per cent of sales in China, the majority of that figure from Tmall.
He explained that while TMall remains an important strategic partner, the new platform will allow the firm to leverage analytics and AI to evaluate buyer preferences.
The Hong Kong site is now under testing, and will be fully operational come launch day in December.
Questions & Answers
Q.When will Uniqlo's Hong Kong online store become fully operational?
When will Uniqlo's Hong Kong online store become fully operational?
The Hong Kong online store is scheduled to be fully operational on December 4th. It is currently undergoing testing to ensure it functions correctly for the launch day.
Q.Why is Uniqlo launching a dedicated online store for Hong Kong?
Why is Uniqlo launching a dedicated online store for Hong Kong?
The company views it as an appropriate solution given increasing rental costs and restricted retail space in Hong Kong. Also, e-commerce is becoming increasingly popular in the region.
Q.What percentage of Uniqlo's sales in China come from its e-commerce platforms?
What percentage of Uniqlo's sales in China come from its e-commerce platforms?
Uniqlo's two existing e-commerce platforms currently account for 15 per cent of its total sales in China. Most of these sales are generated through the Tmall platform.