Underwear icon Hanes expands into the athleisure category
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Hanes is expanding into athleisure with Hanes Moves, a new collection designed to bring the brand’s “signature comfort” into activewear.
The range includes athletic-inspired innerwear and apparel for men, women and children.
The collection features moisture-wicking fabrics, odour control, anti-chafing solutions and breathable stretch technology. Some styles also incorporate functional storage in leggings and shorts, while select women’s pieces include integrated leak protection.
Jane Newman, chief design officer, global innerwear at HanesBrand, said launching the new collection was a “natural evolution” from the brand’s core basics.
“We’ve progressed from classic essentials to fashion basics, then to loungewear,” she added. “Now, we’re entering athleisure with stylish, functional pieces designed to keep our customers comfortable throughout their day – no matter what they’re doing.”
In June, HanesBrands sold the Champion business to Authentic Brands Group.
Questions & Answers
Q.What types of items are included in the new Hanes Moves collection?
What types of items are included in the new Hanes Moves collection?
The collection features athletic-inspired innerwear and apparel for men, women, and children. Some styles offer functional storage in leggings and shorts, while select women’s pieces include integrated leak protection.
Q.What specific features do the new Hanes athleisure products offer?
What specific features do the new Hanes athleisure products offer?
The products incorporate moisture-wicking fabrics, odour control, and anti-chafing solutions. They also utilise breathable stretch technology to enhance comfort and functionality for wearers.
Q.How does Hanes view this expansion into the athleisure market?
How does Hanes view this expansion into the athleisure market?
Jane Newman, chief design officer, global innerwear, sees it as a natural progression from their core basics. She stated they have moved from classic essentials to fashion basics, then to loungewear, and now into athleisure.