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Hanes is expanding into athleisure with Hanes Moves, a new collection designed to bring the brand’s “signature comfort” into activewear. The range includes athletic-inspired innerwear and apparel for men, women and children. The collection features…
German, family-owned lingerie brand Triumph has diversified its product offer and refreshed its brand vision. Alana Jones, head of marketing at Triumph Australia, described the transformation as “only natural” for a historical brand to remain relevant.…
L Brands is reportedly about to announce the sale of its troubled Victoria’s Secret lingerie business to private-equity company Sycamore Partners. The move would leave L Brands with just one retail business – the fast-growing Bath & Body Works, which in some…
XYXX Apparels Pvt Ltd, the parent company of XYXX Innerwear brand, announced the first round of seed funding of 20 million from Sauce.vc. Sauce.vc is founded by private equity veteran and consumer angel investor Manu Chandra. Govind Shrikhande, ex-MD of…
WearYouWant, Thailand’s leading online fashion and beauty marketplace, is praising the romantic generosity of its male customers in Thailand. Since the start of 2016, there has been a steady rise in men buying underwear online at WearYouWant for that special…
