Two new-format Maison Boucheron stores opens in HK

Sep 11, 2018Updated Jun 2, 20251 min read

Heritage jewellery design house Maison Boucheron has opened two new boutiques in Hong Kong.

The boutiques, located at Pacific Place and Admiralty and IFC mall in Central, showcase a Parisian design ethic that recalls the historical Boucheron Hotel Particulier on the French capital’s Place Vendome. The Pacific Place boutique features a personal one-on-one experience in a dedicated VIP room.

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The openings further strengthen the presence of Boucheron in greater China as it celebrates its 160th anniversary this year. They represent the first steps in the brand’s expansion in the region, with more new boutiques marked for Hong Kong, Macau, Shanghai and Beijing. There are currently more than 55 Boucheron boutiques across the world.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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