Two new-format Maison Boucheron stores opens in HK
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Heritage jewellery design house Maison Boucheron has opened two new boutiques in Hong Kong.
The boutiques, located at Pacific Place and Admiralty and IFC mall in Central, showcase a Parisian design ethic that recalls the historical Boucheron Hotel Particulier on the French capital’s Place Vendome. The Pacific Place boutique features a personal one-on-one experience in a dedicated VIP room.
The openings further strengthen the presence of Boucheron in greater China as it celebrates its 160th anniversary this year. They represent the first steps in the brand’s expansion in the region, with more new boutiques marked for Hong Kong, Macau, Shanghai and Beijing. There are currently more than 55 Boucheron boutiques across the world.
Questions & Answers
Q.Where are the two new Maison Boucheron stores located in Hong Kong?
Where are the two new Maison Boucheron stores located in Hong Kong?
The two new boutiques are situated in Pacific Place in Admiralty and the IFC mall in Central. They show a Parisian design ethic, reflecting the brand's heritage.
Q.What is the significance of these new store openings for Maison Boucheron?
What is the significance of these new store openings for Maison Boucheron?
These openings strengthen Boucheron's presence in greater China and mark the start of its regional expansion. They coincide with the brand celebrating its 160th anniversary this year.
Q.Are there plans for more new Boucheron boutiques in the region?
Are there plans for more new Boucheron boutiques in the region?
Yes, these stores are the first steps in a wider expansion strategy. More new boutiques are planned for Hong Kong, Macau, Shanghai, and Beijing in the future.
Q.What special feature does the Pacific Place boutique offer to customers?
What special feature does the Pacific Place boutique offer to customers?
The Pacific Place boutique provides a personal one-on-one experience. This is offered in a dedicated VIP room, enhancing the customer's shopping journey.
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