TrueMove aims for 33% market share

Thai operator TrueMove aims to increase its share of the mobile market to 33% next year, as the second-ranked operator takes aim at market leader AIS.

The operator plans to invest in data capacity and introduce innovative new services and products to meet its expansion goals, the Bangkok Post reported.

TrueMove currently has a market share of around 29% and a revenue market share of about 26%, which compares to 44.8% and 48.6% respectively for for AIS.

In an interview, True Corp co-president for commercial management Vichaow Rakphongphairoj expects the arrival of 5G and the IoT to increase the penetration rate for mobile numbers and SIMs from the current 140% to up to 1,000%.

While the operator will need to expand its spectrum holdings to develop the capacity to launch new services, Vichaow told the publication it is too early to say whether TrueMove will join the planned 5G auction for 1800-MHz and 850-MHz spectrum planned for next June. The operator’s participation will depend on the final conditions for the auction and the results of the operator’s feasibility study.

True Move currently holds the highest amount of bandwidth among Thai mobile operators with 55MHz spread out across the 850-MHz, 900-MHz, 1800-MHz and 2100-MHz bands.