True Shopping to set partnership with 11street
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Thai home-shopping retailer True Shopping has launched an online store on marketplace 11street.
To mark its sixth anniversary, True Shopping and 11street are running a promotion this month with discounts and bonus coupons.
“One of our key strategies for next year is to win new customer groups,” says CEO Ongard Prapakamol of True Shopping owner True GS. “That’s why we think 11street is a strong partner to allow us to gain a strong foothold in e-commerce.”
Selling on 11street on a trial basis since October, True Shopping has had great feedback, says Prapakamol. “We found that our buyers from 11street are totally different from our home-shopping buyers: they are younger, have a taste for trendier products and are price sensitive.”
“We are delighted True Shopping trusts us to be another channel for its products,” says 11street Thailand CEO Hong Cheol Jeon. “True Shopping’s wealth of low-priced products and services, more than 400 SKUs, will help increase our product portfolio to meet the demands of our more than 700,000 shoppers.”
The anniversary promotion runs until December 24.
Questions & Answers
Q.What is the primary reason True Shopping is partnering with 11street?
What is the primary reason True Shopping is partnering with 11street?
True Shopping's CEO states that partnering with 11street is a key strategy for next year to win new customer groups. It aims to help True Shopping gain a stronger foothold in e-commerce.
Q.What difference has True Shopping observed between its 11street customers and its traditional home-shopping buyers?
What difference has True Shopping observed between its 11street customers and its traditional home-shopping buyers?
True Shopping has found that buyers from 11street are generally younger, prefer trendier products, and are more price-sensitive. This differs significantly from their existing home-shopping customer base.
Q.How many products will True Shopping add to 11street's portfolio?
How many products will True Shopping add to 11street's portfolio?
True Shopping will add more than 400 SKUs (Stock Keeping Units) to 11street's product portfolio. These are described as low-priced products and services, aiming to meet shopper demands.
Q.When does the anniversary promotion between True Shopping and 11street conclude?
When does the anniversary promotion between True Shopping and 11street conclude?
The anniversary promotion between True Shopping and 11street, offering discounts and bonus coupons, runs until December 24. It marks True Shopping's sixth anniversary.
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