Topshop launches e-commerce platform for Australia

British fashion retailer Topshop has officially launched an Australian-dedicated online store, meaning local shoppers can bypass the generic Topshop international site.

The new Topshop Australia platform allows Australians to browse and shop prices in Australian dollars and pass for free shipping when the total purchase is over AU$75.

When shopping via the international store, prices are in British pounds and pricey international postage costs are incurred.

Another feature for Australians is Topshop’s click-and-collect services, next-business-day express shipping and easy postal returns.

The move sees Topshop’s retail reach extend beyond major capital cities and into remote areas where customers don’t have access to one of the fast-fashion retailer’s physical stores.

Topshop has also tapped payment service Afterpay for its online store, allowing shoppers to buy now and pay later for purchases. Topshop Australia has offered Afterpay for several months in store.

Topshop opened its first Australia store in 2011 in Melbourne. Topman went on to open a flagship store in Sydney’s Pitt Street Mall. Today it boasts 57 points of sale across Australia in cities Brisbane, Perth, Adelaide, Sydney and Melbourne, among others.

It also has concession corners in department store Myer.

Topshop is part of Sir Philip Green and his Arcadia Group, which also owns Burtons, Dorothy Perkins and Miss Selfredges.