Topshop Australia returns online via The Iconic
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UK fast-fashion darling Topshop and brother brand Topman have returned to the Australian e-commerce sphere, partnering up with The Iconic for their online comeback.
The Iconic will now sell and distribute — from its Australian website and fulfilment centre—a selection of Topshop and Topman products to its online clientele.
“Our customers are at the heart of everything we do at The Iconic – from curating a world-class range of local and international brands to continuously innovating our technology for a seamless shopping experience,” said Patrick Schmidt, CEO at The Iconic.
“Topshop and Topman are two brands we know Aussies love – we want to keep bringing our customers the biggest and best brands in the world, which is why we’re thrilled to be welcoming Topshop and Topman to The Iconic family,” he said.
The Iconic confirmed the full Topman range and women’s denim line launched from 31 October 2017. A full range will be available by the end of November 2017.
The partnership comes following Topshop’s recent $30 million collapse in Australia. The Arcadia-owned retailer had to close its online store in May 2017, after launching its Australia-dedicated e-commerce platform just weeks before.
The closure of multiple stores soon followed across Australia and New Zealand, including all its concession stores in leading Australian department store chain Myer.
After three months of putting a deal together, company representatives said in August that brand owner Arcadia would buy chunks of the business and take over the running of four stores from the Australian franchisee. The surviving stores are in key locations Sydney, Bondi Junction, Melbourne and Brisbane’s CBD.
The Iconic, part of Global Fashion Group, sells 700 brands and 45,000 products via its website. It launched in 2011.
Questions & Answers
Q.Which specific Topshop and Topman product lines are currently available to buy online from The Iconic?
Which specific Topshop and Topman product lines are currently available to buy online from The Iconic?
The full Topman range and the women’s denim line from Topshop launched on 31 October 2017. The Iconic has confirmed a full range will be available by the end of November 2017.
Q.What is the background to Topshop’s recent return to the Australian e-commerce market?
What is the background to Topshop’s recent return to the Australian e-commerce market?
Topshop's Australian business recently collapsed with debts of $30 million, leading to the closure of its online store and several physical stores. The Iconic partnership marks its online return after this period.
Q.Which Topshop physical stores in Australia have survived the recent collapse?
Which Topshop physical stores in Australia have survived the recent collapse?
Following the collapse, brand owner Arcadia took over running four stores. These surviving stores are located in key locations: Sydney, Bondi Junction, Melbourne, and Brisbane’s CBD.