Tmall launches perfume advising services
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Alibaba’s online business-to-consumer retail platform Tmall has launched a perfume advising service, seeking to help consumers with perfume selection and use, the e-commerce giant said in a news release.
Yves Saint Laurent, Valentino and Prada have piloted the service on their Tmall flagship stores, allowing its customers to chat with “certified perfume consultants,” receive advice on picking a daily scent or receive gifting tips.
Close to 200 consumers tried out the service on its launch, including many male consumers buying perfumes for Valentine’s Day, the company said.per
More brands plan to roll out the service in the coming months, said Alibaba
Questions & Answers
Q.What is the primary goal of Tmall's new perfume advising service?
What is the primary goal of Tmall's new perfume advising service?
The service aims to assist consumers with selecting and using perfumes. It provides advice on choosing daily scents and offers gifting tips through certified perfume consultants.
Q.Which brands have already implemented this perfume advising service on Tmall?
Which brands have already implemented this perfume advising service on Tmall?
Yves Saint Laurent, Valentino, and Prada have piloted the service on their Tmall flagship stores. They allow customers to chat directly with certified perfume consultants.
Q.How many customers used the perfume advising service when it first launched?
How many customers used the perfume advising service when it first launched?
Close to 200 consumers tried out the new service upon its launch. This included a notable number of male consumers purchasing perfumes for Valentine's Day.
Q.Are more brands expected to offer this advising service in the future?
Are more brands expected to offer this advising service in the future?
Yes, Alibaba has stated that more brands intend to roll out this perfume advising service on their Tmall stores. This expansion is expected in the coming months.
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