The Wonder Room Unveils its Fresh New Look on the 3rd Floor of Siam Center
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“The Wonder Room”, women’s multi-brand store on the 3rd floor of Siam Center, opens the door to welcome fashionistas again after the refurbishment. Under the new look inspired by art studio, the store carries more than 40 Thai and international fashion brands to serve “hip and fashion-forward socialite with unique character”. To celebrate this re-opening, it launches The Wonder Room Collection” that offers ABSOLUTE SIAM items, available only at Siam Center, and welcomes the summer with “Future in The 80s” collection.
Parisa Chatnilbhandhu Group Senior Vice President – Retail Business Development of Siam Piwat Co., Ltd., revealed that The Wonder Room has been the top choice for fashionistas who have a unique and distinctive sense of style and never follow trends because they always find one-of-a-kind items here. To better fulfill their needs, the store now adds the modernity and liveliness to the previously sophisticated decoration in black and gold thanks to “NENDO”, globally recognized design studio that transformed Siam Discovery.
“In this transformation, The Wonder Room was expanded to 200 sqm, with completely new appearance. Mr. Oki Sato, chief designer and founder of “NENDO”, defined fashion items as pieces of art displayed by the wearers. Once stepping into the store, the shoppers will feel as if they were in an art studio where an artist crafts masterpieces. Every element like canvas frame, easel and photo frame, including the center table that displays products, are carefully placed to create this mood. The unexpected combination of green, black and white gives a sense of contrast, yet a modern and lively look,” added Parisa.
The Wonder Room not only carries a wide selection of leading brands but also offers Absolute Siam collection available exclusively at Siam Center. For the upcoming summer, more than 40 ready-to-wear brands of women’s wear, handbags, footwear and accessories will take fashionistas back to the 80s under concept of “Future in the 80s”. The spring/summer collection 2017 incorporates distinctive pattern, bright spectrum, graphic, sailor stripes and metallic decoration to create a variety of looks, whether they are business look, casual look or party look.
““In this transformation, The Wonder Room was expanded to 200 sqm, with completely new appearance.”
The fashion-forward ladies will find a wide selection of fashion brands such as DRYCLEANONLY, Tohns, HER La Femme, KANAPOT AUNSORN, VIPPY ROSE, TandT, Vinn Patararin, Mani Mina, FAFALU, PONY STONE, SEE and ACID while fans of Korean fashion will love LOW CLASSIC, Fleamadonna, SYZ and A.Bell. Moreover, the look will not be complete without an essential accessories from mikiwuu, Activity One, Darlin Jewelry, Revival, Porshz, la, Minacode, Iphforia and Ornaments & L’or and handbags and shoes from She, NATTAPONG, Ratthzart Studio, March and WALKIN.
In this summer, SWIMWARE will raise the temperature with its hot and sexy swimwear while innerwear from Pattricia A. Garde, ZAZZIE, T-REX and NAVY can be perfectly matched with the outerwear to add sensuality. Lastly, ESTRO, Nostalgic and PAPERSELF will add the final touch and boost the fashionistas’ confidence with their beautiful cosmetics.
To celebrate the new look of The Wonder Room, Vinn Patararin and jewelry brand la co-designed capsule collection. For the first time, “FABLAB” joins hands with The Wonder Room in offering a wide range of online fashion brands at FABLAB corner.
Come visit The Wonder Room today on the 3rd floor of Siam Center. Under the new concept of art studio, this multi-brand store offers “ABSOLUTE SIAM” items, masterpieces in “The Wonder Room Collection”, which cannot be found elsewhere and will make you stand out from the crowd
Questions & Answers
Q.Which design studio was responsible for the new appearance of The Wonder Room, and have they worked with Siam Piwat before?
Which design studio was responsible for the new appearance of The Wonder Room, and have they worked with Siam Piwat before?
NENDO, a globally recognised design studio, transformed The Wonder Room. This studio had previously been responsible for the transformation of Siam Discovery.
Q.What is the primary inspiration behind the refurbished store's new look, and how is this reflected in its design elements?
What is the primary inspiration behind the refurbished store's new look, and how is this reflected in its design elements?
The new look is inspired by an art studio, aiming to make shoppers feel like they are in a place where an artist crafts masterpieces. Elements like canvas frames, easels, photo frames, and the centre display table create this mood.
Q.How has the size of The Wonder Room changed after its refurbishment, and what colours are now used in its interior?
How has the size of The Wonder Room changed after its refurbishment, and what colours are now used in its interior?
The Wonder Room has expanded to 200 sqm with its new appearance. The interior now features an unexpected combination of green, black, and white, creating a modern and lively look.
Q.Which exclusive collections are available at The Wonder Room, and what concept is being promoted for the upcoming summer?
Which exclusive collections are available at The Wonder Room, and what concept is being promoted for the upcoming summer?
The Wonder Room Collection offers ABSOLUTE SIAM items, exclusive to Siam Center. For the upcoming summer, the store welcomes the 'Future in The 80s' collection.
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