The Macallan releases the first annual limited edition
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The first in an annual, limited edition series, The Macallan Concept Number 1 was inspired by the whimsical world of surreal art, and celebrates world’s visionaries by daring to disrupt the whiskey making process. Following its Asia debut on 1st January 2019 in Singapore’s Changi International Airport, The Macallan Concept Number 1 will be made available in Hong Kong Hong Kong International Airport starting from 1st February 2019. Bringing together imagination and idealism to create a fantastical, sensorial world of whisky where anything and everything is possible, the label and packaging of The Macallan Concept Number 1 features a surrealistic interpretation of The Macallan’s Six Pillars -– the spiritual home, curiously small stills, the finest cut, exceptional oak casks, natural colour and peerless spirit.
Created from whiskies matured first in sherry-seasoned oak casks and subsequently for an equal amount of time in ex-bourbon casks, The Macallan Concept Number 1 is a whisky crafted to explore maturation more imaginatively. Displaying characteristic notes of citrus fruits and ginger, it is a spirit that combines an unwavering passion for whisky with an unfailing mastery driven by bold and brave choices.
Commenting on the uniqueness of this series, Macallan Master Distiller, Nick Savage says, “The Macallan Concept Number 1 is whisky reimagined, offering a compelling new sensory experience that rewards with every sip. The innovative process developed to produce this remarkable single malt pays tribute to the visionaries of the surreal art world and reflects our continuous search for excellence.”
Adding further, Igor Boyadjian, Edrington Global Travel Retail Director, emphasises, “We’re proud to unveil the first release in The Macallan’s latest innovative travel retail-exclusive product range. By “breaking the norm”, The Macallan Concept Number 1 reinforces our commitment to offering exciting products to travellers and we’re confident this fresh innovation will prove attractive to travellers and collectors alike.”
The Macallan Concept Number 1 is now available exclusively in Hong Kong, via duty free stores in Hong Kong International Airport, and in selected airports throughout Asia Pacific from February 2019 onwards.
Questions & Answers
Q.When and where was The Macallan Concept Number 1 first launched?
When and where was The Macallan Concept Number 1 first launched?
It debuted on 1st January 2019 in Singapore’s Changi International Airport, before becoming available in Hong Kong International Airport from 1st February 2019.
Q.What is unique about the maturation process for this whisky?
What is unique about the maturation process for this whisky?
The whisky is matured first in sherry-seasoned oak casks and then for an equal amount of time in ex-bourbon casks. This process was designed to explore maturation more imaginatively.
Q.Who commented on the release of The Macallan Concept Number 1?
Who commented on the release of The Macallan Concept Number 1?
Macallan Master Distiller, Nick Savage, commented on its uniqueness. Igor Boyadjian, Edrington Global Travel Retail Director, also emphasised its role in their travel retail-exclusive range.
Q.What inspired the design and theme of The Macallan Concept Number 1?
What inspired the design and theme of The Macallan Concept Number 1?
It was inspired by the whimsical world of surreal art and celebrates visionaries. The label and packaging feature a surrealistic interpretation of The Macallan’s Six Pillars.
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