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The first in an annual, limited edition series, The Macallan Concept Number 1 was inspired by the whimsical world of surreal art, and celebrates world’s visionaries by daring to disrupt the whiskey making process. Following its Asia debut on 1st January 2019…
The Macallan Quest Collection has launched in global travel retail following a month-long exclusive tie-up with DFS Group at Singapore Changi Airport. Quest, unveiled to members of the press during TFWA WE, initially launched across all four of Changi’s…
A recent Diwali-themed activation held by Edrington Europe, Middle East & Africa Travel Retail in partnership with Dubai Duty Free has resulted in a +107% sales uplift in store for The Macallan. The activation is the first phase of Edrington’s strategy to…
Edrington Asia Travel Retail has sold more than $1.7m-worth of fine and rare bottlings of The Macallan and Highland Park Scotch malt whiskies at DFS Group’s Masters of Wine & Spirits’ (MOWS) events, since its launch in 2011. Edrington has also welcomed the…
