October 29th, 2018

The Face Shop loses trademark battle with Louis Vuitton

Korean cosmetics firm The Face Shop has lost a trademark infringement case filed against it by French luxury brand Louis Vuitton. The infringement case relates to Face Shop’s collaboration with American brand My Other Bag, known for its parodies of luxury products. LV has unsuccessfully pursued My Other Bag for damages in American courts.

Seoul’s Central District Court has ruled The Face Shop to cease trading in products featuring Louis Vuitton designs and pay KRW50 million (US$44,080) in fines.

The Face Shop failed in its defense that their products were a parody due to the low market profile of My Other Bag in Korea and the difference in how The Face Shop used LV designs compared with My Other Bag’s parody products.

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