The Face Shop loses trademark battle with Louis Vuitton

Oct 29, 2018Updated May 30, 20251 min read

Korean cosmetics firm The Face Shop has lost a trademark infringement case filed against it by French luxury brand Louis Vuitton. The infringement case relates to Face Shop’s collaboration with American brand My Other Bag, known for its parodies of luxury products. LV has unsuccessfully pursued My Other Bag for damages in American courts.

Seoul’s Central District Court has ruled The Face Shop to cease trading in products featuring Louis Vuitton designs and pay KRW50 million (US$44,080) in fines.

The Face Shop failed in its defense that their products were a parody due to the low market profile of My Other Bag in Korea and the difference in how The Face Shop used LV designs compared with My Other Bag’s parody products.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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