Parkson Vietnam Restyles Its Ho Chi Minh City flagship
In this article (5)
Parkson Vietnam has kicked off the renovation of its six-story Saigon Tourist Plaza flagship in downtown Ho Chi Minh City.
Located on Le Thanh Ton, refurbishment of the first Parkson Vietnam store will be implemented progressively, floor by floor.
During the project, the Parkson store will remain partially open for business.
The company says the renovation will deliver a new look, new shopping experience featuring modern facilities, and a higher standard of service for shoppers.
It says the new store design concept will turn the store into an all-in-one destination that offers a combination of shopping, food & beverage, and entertainment.
New brands in fashion, beauty and lifestyle will be added.
Ready to welcome Uniqlo?
The first flagship store of Uniqlo Vietnam will be located in the revamped store.
The Japanese fast-fashion retailer is reportedly set to occupy three levels of the building, facing the H&M store at Vincom on Dong Khoi Street.
Uniqlo Vietnam will open doors sometime between September and November this year.
The renovation of the Parkson Saigon Tourist store is understandable as the building is old and has been poorly managed for a long time.
If the Japanese fast-fashion brand is really opening its first store there, it should rapidly increase traffic to the building.
After 14 years of operation, Parkson Vietnam has closed five stores, including the last one in Hanoi.
It now manages five stores, with three in Ho Chi Minh City, and one each in Hai Phong and Danang.
Questions & Answers
Q.Which specific Parkson store is being renovated?
Which specific Parkson store is being renovated?
The renovation is for Parkson Vietnam's six-story Saigon Tourist Plaza flagship store, located on Le Thanh Ton in downtown Ho Chi Minh City. This was the first Parkson Vietnam store to open in the country.
Q.What new offerings can shoppers expect at the refurbished Parkson store?
What new offerings can shoppers expect at the refurbished Parkson store?
The renovated store aims to offer a new look, modern facilities, and an improved service standard. It will become an all-in-one destination with shopping, food & beverage, and entertainment, adding new fashion, beauty, and lifestyle brands.
Q.How many levels of the Parkson building will Uniqlo occupy?
How many levels of the Parkson building will Uniqlo occupy?
Uniqlo, the Japanese fast-fashion retailer, is reportedly set to occupy three levels of the Parkson building. Its first Vietnam flagship store will be located there, facing the H&M store on Dong Khoi Street.
Q.How many stores does Parkson Vietnam currently operate?
How many stores does Parkson Vietnam currently operate?
After closing five stores, including its last one in Hanoi, Parkson Vietnam now manages five stores. Three of these are located in Ho Chi Minh City, with one each in Hai Phong and Danang.
Reader pulse
Is Parkson's Uniqlo strategy smart?
17,800 votes so far