Double opening for Lotte Duty Free

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Following a soft opening in May, Lotte Duty Free has expanded its presence at Da Nang International Airport in Vietnam, with an official opening today.
As the first Korean travel retailer to tap Vietnam, Lotte now has two stores at the airport, one of 974sqm and the other 117sqm. The opening was timed so the stores are trading before the 24th APEC Summit in Da Nang, which starts on Monday.
Trading as Phu Khanh Duty Free, the main store had its soft opening in the new terminal in May as a JV between Lotte Duty Free (60 per cent) and a local partner, Phu Khanh Duty Free Trading Company. The store offers 115 brands, including 14 Korean labels, across such categories as tobacco, cosmetics, watches, accessories, eyewear and toys.
Lotte Duty Free CEO Jang Sun-wook says Vietnam is expected to become a bridgehead for the company in Southeast Asia as a new market with soaring foreign tourism.
He says the company is also considering opening an extra store in downtown Da Nang.
Already the company is projecting sales of more than KW30 billion (US26.7 million) in the airport stores’ first full year of trading, and says it is seeking other travel-retail opportunities in Vietnam including Hanoi, Ho Chi Minh City and Nha Trang.
Da Nang is expecting foreign tourist numbers to grow by 30 per cent this year to 2.1 million, the company says.
Questions & Answers
Q.What is the ownership structure of the main Lotte Duty Free store at Da Nang International Airport?
What is the ownership structure of the main Lotte Duty Free store at Da Nang International Airport?
The main store operates as a joint venture, with Lotte Duty Free holding 60 per cent ownership. The remaining share is held by its local partner, Phu Khanh Duty Free Trading Company.
Q.Which product categories and brands are available at Lotte Duty Free's main store in Da Nang?
Which product categories and brands are available at Lotte Duty Free's main store in Da Nang?
The store offers 115 brands, including 14 Korean labels. Categories range from tobacco and cosmetics to watches, accessories, eyewear, and toys for shoppers.
Q.What are Lotte Duty Free's sales projections for its Da Nang airport stores in their first full year?
What are Lotte Duty Free's sales projections for its Da Nang airport stores in their first full year?
The company is projecting sales of more than KW30 billion in the airport stores' first full year of trading. This is equivalent to US$26.7 million.
Q.Is Lotte Duty Free planning further expansion within Vietnam beyond Da Nang?
Is Lotte Duty Free planning further expansion within Vietnam beyond Da Nang?
Yes, the company is considering opening an additional store in downtown Da Nang. It is also seeking other travel-retail opportunities in cities like Hanoi, Ho Chi Minh City, and Nha Trang.
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