Moncler starting fragrance range with Interparfums
In this article (5)
Italian luxury fashion brand Moncler is partnering with Interparfums to launch its first fragrance line.
Under the partnership, Moncler will launch perfumes and fragrances-related products manufactured by Interparfums in Moncler mono-brand stores and other selected resellers.
“Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity,” said Remo Ruffini, chairman and CEO of Moncler.
“The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.”
According to the company, the exclusive partnership will last until the end of 2026, with a potential five-year extension. Moncler’s first fragrance line is scheduled to launch in the first quarter of 2022.
Questions & Answers
Q.What is the duration of the partnership between Moncler and Interparfums?
What is the duration of the partnership between Moncler and Interparfums?
The exclusive partnership is set to last until the end of 2026. There is also a provision for a potential five-year extension to this agreement.
Q.When can consumers expect the launch of Moncler's new fragrance line?
When can consumers expect the launch of Moncler's new fragrance line?
Moncler's first fragrance line is scheduled to be launched in the first quarter of 2022. This will mark the brand's initial foray into the fragrance market.
Q.Where will Moncler's new fragrance products be sold once launched?
Where will Moncler's new fragrance products be sold once launched?
The perfumes and fragrance-related products will be available in Moncler's own mono-brand stores. They will also be sold through other selected resellers chosen by the partners.
Q.Who is the CEO of Moncler and what was their stated reason for this collaboration?
Who is the CEO of Moncler and what was their stated reason for this collaboration?
Remo Ruffini is the chairman and CEO of Moncler. He stated the launch aligns with their selective brand extension strategy, enhancing the client experience.