Thai’s The Lobster Lab expands to China
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Thai restaurant concept The Lobster Lab has opened its first outlet in Shanghai.
The restaurant, operated by Bangkok-based Thai Union Group opened inside one of Alibaba’s Hema supermarkets last month. It serves lobster rolls, seafood chowder and some western dishes.
The concept is based on Thai Union’s King Oscar brand, a dine-in and takeout restaurant which serves fresh lobsters imported from the US and Canada to meet “the growing Chinese consumer’s demand for tasty and nutritious seafood”.
Thai Union also owns the American-style seafood restaurant chain Red Lobster and plans to open one of those stores inside IFC mall in Shanghai soon.
The Lobster Lab is part of Thammachart Seafood Retail, of which Thai Union owns 25 per cent.
Questions & Answers
Q.What is the primary motivation for The Lobster Lab's expansion into China?
What is the primary motivation for The Lobster Lab's expansion into China?
The Lobster Lab's expansion is driven by the growing demand from Chinese consumers for tasty and nutritious seafood. This move aims to cater to that specific market need.
Q.Which of Thai Union's brands is The Lobster Lab concept based on?
Which of Thai Union's brands is The Lobster Lab concept based on?
The Lobster Lab concept is based on Thai Union's King Oscar brand. This brand operates as a dine-in and takeout restaurant, focusing on fresh lobsters.
Q.What is the ownership structure of The Lobster Lab?
What is the ownership structure of The Lobster Lab?
The Lobster Lab is part of Thammachart Seafood Retail. Thai Union Group, which operates The Lobster Lab, owns a 25 per cent stake in Thammachart Seafood Retail.
Q.Are there plans for Thai Union to open other restaurant brands in Shanghai?
Are there plans for Thai Union to open other restaurant brands in Shanghai?
Yes, Thai Union also plans to open an American-style seafood restaurant from its Red Lobster chain in Shanghai soon. This will be located inside the IFC mall.