Thailand’s Dohome launches compact ToGo Store chain
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Thai construction materials and home renovation equipment retailer Dohome is set to expand within the territory by an additional 90 branches by the end of next year.
The move, partially in response to strong demand from DIY consumers, will introduce the firm’s Dohome ToGo brand with a smaller store format of 300–1000sqm.
“Do-it-yourself is a rising trend,” said COO Puthada Teravetchakarn. “People want to renovate or repair the home by themselves if they can. It is very easy to use Google or YouTube to find out how to repair something or what materials should be used.”
The firm is currently seeking suitable locations at department stores, supermarkets and hypermarkets for the new small-concept format, with a budget of up to THB2 million (US$64,650) per branch. The stores will stock around 10,000 SKUs, compared to more than 135,000 SKUs at its nine regular branches.
“We will survey people living within a radius of three kilometers of proposed locations to ensure demand,” said Puthada. “We will review each month which items are best sellers and revise the selection.”
Ten new Dohome ToGo branches will open this year, including two locations that have already launched in Bangkok.
Dohome is in the midst of an IPO, offering 465.04 million shares at THB7.80 each, with a trading opening on August 6.
Questions & Answers
Q.How many ToGo stores does Dohome plan to open, and when do they expect to complete this expansion?
How many ToGo stores does Dohome plan to open, and when do they expect to complete this expansion?
Dohome aims to open an additional 90 branches by the end of next year. Ten of these new Dohome ToGo branches, including two already launched in Bangkok, are planned to open this year.
Q.What is the typical size of the new Dohome ToGo stores, and how does their product range compare to regular branches?
What is the typical size of the new Dohome ToGo stores, and how does their product range compare to regular branches?
The new ToGo stores will be smaller, ranging from 300 to 1000 square metres. They will stock around 10,000 SKUs, which is significantly less than the 135,000+ SKUs found in regular Dohome branches.
Q.Where is Dohome looking to establish the new ToGo store format, and what is the budget allocated per branch?
Where is Dohome looking to establish the new ToGo store format, and what is the budget allocated per branch?
Dohome is seeking suitable locations for the new stores within department stores, supermarkets, and hypermarkets. The budget for each new branch is up to THB2 million, or US$64,650.
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