Thailand’s CP All to launch 7-Eleven in Laos
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Thailand’s CP Group is taking the 7-Eleven convenience-store chain into Laos after winning franchise rights for the country.
The first 7-Eleven store in Laos will be opened in the capital city, Vientiane in 2022.
“With its remarkable success in Thailand, I can think of no one better than CP All to bring the 7-Eleven brand to consumers in Laos,” said Joe DePinto, CEO at 7-Eleven. “This relationship promises to bring additional jobs and economic opportunities throughout the region.”
Under the agreement, CP Group’s subsidiary CP All will oversee store construction and start to modernize the small-retail environment, according to the company. The 7-Eleven Laos network will offer international products, beverages, snacks, and consumables fresh foods with recipes developed for regional tastes.
CP All now holds franchise rights for 7-Eleven in three Southeast Asian countries, with Laos following Thailand and Cambodia. Laos will be the 7-Eleven’s 20th international market.
CP Group signed a master franchise agreement to operate the chain in Cambodia last year. In July, the company received reports of an unauthorized party representing itself as 7-Eleven’s master franchisee in the country and attempting to sell outlets.
Questions & Answers
Q.Which company will be responsible for setting up 7-Eleven in Laos?
Which company will be responsible for setting up 7-Eleven in Laos?
CP Group's subsidiary, CP All, will oversee the construction of stores and work to modernise the small-retail environment in Laos. They are taking the 7-Eleven chain into the country after securing the franchise rights.
Q.What range of products will the new 7-Eleven stores in Laos offer?
What range of products will the new 7-Eleven stores in Laos offer?
The 7-Eleven Laos network will provide international products, beverages, snacks, and consumables. They will also offer fresh foods, with recipes developed specifically to suit regional tastes.
Q.In how many Southeast Asian countries does CP All now hold 7-Eleven franchise rights?
In how many Southeast Asian countries does CP All now hold 7-Eleven franchise rights?
CP All currently holds 7-Eleven franchise rights in three Southeast Asian countries. These are Thailand, Cambodia, and now Laos, following this new agreement.
Q.When is the first 7-Eleven store expected to open in Laos?
When is the first 7-Eleven store expected to open in Laos?
The first 7-Eleven store in Laos is planned to open in 2022. It will be located in the capital city, Vientiane.