Uber Takes The eCommerce Route In Indonesia

In this article (5)
After being recently shut down in multiple countries over its controversial “tech company” status, Uber seems to have found a workaround at least in Indonesia.
The company has announced plans to register itself as an eCommerce business so as to avoid taxes, and taxi-medallion regulations, which has brought troubles to its door in almost all of its major business markets.
With the registration, the company plans to establish itself as a foreign-owned entity registered as an Internet portal, said Uber Indonesia’s Country Head Alan Jiang.
“Indonesia is a super-key market for us,” he said.
The ride-hailing company has been cutting corners in its everlasting struggles against local and national laws in all of its market, but in Indonesia the plans come after the local police in Jakarta arrested five Uber drivers as part of a wider investigation in a case filed by other taxi companies accusing Uber for challenging market rates with its predatory pricing scheme.
For expanding its business in the country, Uber has not only been offering its service for 30 percent less than the main local taxicab companies, but has also not been charging commission on rides, Jiang said.
“In the future we will take a service fee and when we do we will pay all the applicable taxes on that,” he said. “I don’t have a specific timeline for when.”
As it struggles to keep its business open in several markets, the company has repeatedly justified its business model. “Uber is a technology company,” the company said. “We do not own, operate vehicles or employ drivers.”
Questions & Answers
Q.What is the primary reason Uber is registering as an eCommerce business in Indonesia?
What is the primary reason Uber is registering as an eCommerce business in Indonesia?
Registering as an eCommerce business allows Uber to avoid taxes and taxi-medallion regulations, which have caused problems in most of its major markets. This workaround helps them bypass common legal and regulatory hurdles.
Q.What specifically triggered Uber's decision to implement these plans in Indonesia?
What specifically triggered Uber's decision to implement these plans in Indonesia?
These plans in Indonesia follow the arrest of five Uber drivers by Jakarta police. This occurred during an investigation spurred by local taxi companies accusing Uber of predatory pricing and challenging market rates.
Q.How has Uber been expanding its business in Indonesia to gain market share?
How has Uber been expanding its business in Indonesia to gain market share?
Uber has been expanding by offering its service at 30 percent less than local taxicab companies. Also, it has not been charging commission on rides, making it more appealing to both drivers and customers.
Q.What is Uber's stated business model regarding vehicle ownership and driver employment?
What is Uber's stated business model regarding vehicle ownership and driver employment?
Uber maintains that it is a technology company, not a transportation provider. It justifies its model by stating that it does not own or operate vehicles, nor does it employ drivers directly.
Reader pulse
Is Uber's eCommerce registration in Indonesia a sound strategy?
20,125 votes so far