Thai government bans online liquor purchase

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Thailand is to ban the sale of alcohol online because the government says it is too difficult to ensure broader liquor sales are being respected.
The decision has been signed off by Thai Prime Minister Prayut Chan-o-cha, who said that alcoholic drinks have become a popular item traded via e-commerce, creating difficulties in oversight.
Thailand’s Alcoholic Beverage Control Act BE 2551 sets legal limits for the sale of alcohol that have proved impossible to adequately enforce on digital trading, which has presented problems in controlling the date, time, venue, and target groups buying alcohol.
Thai law prohibits the sale of alcohol in retail stores before 11 am, between 2 pm and 5 pm and after midnight. The kingdom also has numerous full-day bans throughout the year including Buddhist holidays and days in which elections are scheduled.
According to the Prime Minister’s announcement, prohibited activities include the direct sale of alcohol online, as well as persuasion, introducing alcoholic products or related services via electronic channels that allow for retail transactions for alcohol to occur without physically meeting.
It does not include in-person electronic transactions such as purchases made by digital means in restaurants and stores.
The ban will be put into place within 90 days of being published in the Royal Gazette.
Questions & Answers
Q.What specific challenges did the Thai government face in enforcing existing liquor laws for online sales?
What specific challenges did the Thai government face in enforcing existing liquor laws for online sales?
The government found it impossible to adequately enforce legal limits on digital trading, specifically struggling with controlling the date, time, venue, and target groups purchasing alcohol online.
Q.What activities are explicitly banned under the new regulations regarding online alcohol sales?
What activities are explicitly banned under the new regulations regarding online alcohol sales?
The ban prohibits direct online sales of alcohol and any electronic promotion or introduction of alcoholic products that facilitates retail transactions without physical interaction. It does not affect in-person digital payments.
Q.When is the new online alcohol sales ban expected to come into effect in Thailand?
When is the new online alcohol sales ban expected to come into effect in Thailand?
The ban on online alcohol sales is scheduled to be implemented within 90 days after its official publication in the Royal Gazette. This timeframe allows for the necessary preparations.
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