Tesco result improved significantly

In this article (5)
Tesco’s statutory profit before tax improved from a £6.3 billion loss last year back into positive territory of £162 million as the impact of a deep write-down in the value of its stores last year eased off and it developed promising sales momentum and reduced its operating cost base.
Although the full year Tesco result showed that core UK like-for-like sales were still negative, its performance has improved significantly. Like-for-likes grew 0.9 per cent during its fourth quarter, following on from a 1.3 per cent rise over Christmas.
Having suffered persistently at the hands of discounters Aldi and Lidl, customers have responded well to its fight back and aside from Sainsbury’s, it is now firmly outperforming Morrisons and especially Asda.
Over the last 18 months Tesco has reduced its food range by 18 per cent allowing it to improve availability, and developed its in-store service by introducing 9000 new roles. It has also cut the price of an average weekly shop by 3 per cent over the last year and has largely moved away from heavy promotions towards a more relevant everyday low price strategy.
Since its year end it has also simplified its price match scheme and launched a new Farm themed entry-level own label. Furthermore, 60 unprofitable stores were closed during the year, which along with a 25 per cent cut in its management team benefitted operating profits.
Elsewhere Eire like-for-likes turned positive in the fourth quarter for the first time since 2012, in reaction to price investments. European full year like-for-like sales improved 3.5 per cent amid a greater focus on price and fresh food and a consolidation of regional management teams.
Asian full year like-for-likes stabilised at 0.6 per cent following a marked improvement over the fourth quarter, helped by the sale of the Korean Homeplus business in September which was clearly not profitable. The sale of Homeplus helped generate cash and reduced group debt.
- George Scott is a senior analyst at Verdict Retail.
Questions & Answers
Q.What specifically caused Tesco's significant profit improvement this year?
What specifically caused Tesco's significant profit improvement this year?
The improvement stemmed from the easing impact of a deep write-down in store value from the previous year, coupled with developing sales momentum and a reduction in its operating cost base.
Q.How did Tesco improve its in-store service and product availability?
How did Tesco improve its in-store service and product availability?
Tesco improved in-store service by introducing 9,000 new roles. Availability was enhanced by reducing its food range by 18 per cent over the last 18 months.
Q.What strategies did Tesco implement to compete better with discounters?
What strategies did Tesco implement to compete better with discounters?
Tesco cut prices, reducing the cost of an average weekly shop by 3 per cent, and shifted from heavy promotions to an everyday low price strategy. It also simplified its price match scheme.
Q.Which of Tesco's international markets showed the strongest sales improvement?
Which of Tesco's international markets showed the strongest sales improvement?
European full year like-for-like sales improved the most significantly, rising by 3.5 per cent. This was due to a greater focus on price, fresh food, and consolidation of regional management teams.
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