Tea chain Heytea opening outlets in Singapore
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Chinese tea chain Heytea will open a new store at Westgate, Singapore on Saturday.
The minimalist store design is inspired by the traditional Chinese handscroll and attempts a “Zen” vibe intended to provide customers with an immersive store experience to enhance inspiration and creativity.
The Westgate store introduces two newly launched items in its Oreo Series, including the Orea Boboshake and the Oreo Sundae.
The tea chain Heytea operates 268 stores in more than 35 cities in China and abroad. Its first overseas store launched in Singapore last year, since which time it has opened three more locations.
Questions & Answers
Q.Where will Heytea's new Singapore store be located?
Where will Heytea's new Singapore store be located?
The new Heytea store will open at Westgate, Singapore. This is another expansion for the Chinese tea chain in the city-state, following its initial overseas launch last year.
Q.What new products will be available at the Westgate store?
What new products will be available at the Westgate store?
The Westgate store will introduce two new items from Heytea's Oreo Series. These include the Oreo Boboshake and the Oreo Sundae, offering new choices for customers visiting this particular outlet.
Q.How many stores does Heytea currently operate internationally?
How many stores does Heytea currently operate internationally?
Heytea operates 268 stores across more than 35 cities, both in China and abroad. Singapore alone now has four Heytea locations, with its first overseas store opening there last year.
Q.What design concept has been used for the new Westgate store?
What design concept has been used for the new Westgate store?
The Westgate store features a minimalist design, drawing inspiration from the traditional Chinese handscroll. This aesthetic aims to create a 'Zen' vibe for customers, fostering an immersive experience to enhance inspiration.
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