Tata Motors launches new range of CVs in Philippines
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Commercial vehicle manufacturer Tata Motors, has launched a range of commercial vehicles in Philippines.
The company is making headway in the Philippines market through a distribution agreement with local partners Pilipinas Taj Autogroup, Inc., an important business conglomerate engaged in the local distribution of motor vehicles, says a company statement.
Through this partnership, Tata Motors will commence the supply of its commercial vehicle brands – the Tata Prima Range of Tractor Trailers and Tippers, the LPT range of light, medium and heavy trucks, SFC 407, and the mini trucks range of Ace and Super Ace.
Besides Philippines, Tata Motors commercial vehicles are present across several South-East Asian markets including Malaysia, Vietnam, Indonesia, and Thailand with manufacturing facilities in Vietnam, Thailand and Malaysia.
Rudrarup Maitra, Head (International Business), Commercial Vehicles, Tata Motors said, “Philippines is one of our key markets in South-East Asia and we are delighted to be a part of one of the fastest growing ASEAN nations. With years of experience in the commercial vehicle business, we at Tata Motors have analyzed and understood our customers well and are dedicated to providing them with best-in-class products and services. We are confident that through our trusted partnership with Pilipinas Taj Autogroup, Inc., we will be successful in establishing a long-term relationship with our customers.”
Jon Fernandez, Jr., President of Pilipinas Taj Autogroup, Inc., said, “We, at Pilipinas Taj Autogroup, Inc., are proud to partner with Tata Motors to offer customers with sturdy and reliable vehicles.”
“We are looking forward to this new opportunity and are committed to catering to the commercial vehicle market with India’s largest and most trusted automobile brand here in the Philippines. We will closely work with Tata Motors to ensure customers here get the finest vehicles and services, that not only match their requirements but also their business needs,” he added.
Tata Motors entered the Philippines market in 2014 with cars and small commercial vehicles. The low cost of ownership and availability of Diesel vehicles appealed to this market.
Questions & Answers
Q.Which specific commercial vehicle models are Tata Motors supplying to the Philippines market through this new agreement?
Which specific commercial vehicle models are Tata Motors supplying to the Philippines market through this new agreement?
Tata Motors will supply its Tata Prima Range of Tractor Trailers and Tippers, the LPT range of light, medium and heavy trucks, SFC 407, and the Ace and Super Ace mini trucks.
Q.What is the strategic importance of the Philippines market for Tata Motors' commercial vehicle business?
What is the strategic importance of the Philippines market for Tata Motors' commercial vehicle business?
Philippines is considered one of Tata Motors' key markets in South-East Asia. The company aims to establish a long-term customer relationship in one of the fastest growing ASEAN nations.
Q.In which other South-East Asian countries does Tata Motors currently have a commercial vehicle presence?
In which other South-East Asian countries does Tata Motors currently have a commercial vehicle presence?
Besides the Philippines, Tata Motors commercial vehicles are present in Malaysia, Vietnam, Indonesia, and Thailand. They also have manufacturing facilities in Vietnam, Thailand, and Malaysia.
Q.When did Tata Motors initially enter the Philippines market, and with what types of products?
When did Tata Motors initially enter the Philippines market, and with what types of products?
Tata Motors first entered the Philippines market in 2014. At that time, they launched cars and small commercial vehicles, appealing to the market with low ownership costs and diesel options.
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