Xiaomi will present its new flagship

1 min readUpdated May 28, 2025Aug 28, 20173:11 AM

Chinese company Xiaomi plans to unveil its new flagship Xiaomi Mi Note 3 at a special event on September 12. CEO of Xiaomi lei Jun has decided to stir interest in the upcoming event. On his page on the social network Weibo, he posted the picture taken by the camera of Mi Note 3.

See also: Became known the price of the flagship smartphone Xiaomi Mi6

The photo was taken at the opening of a new retail store Mi Store in Hong Kong. That the image captured by smartphone Mi Note 3 found a Chinese blogger who has studied the EXIF data of the photo.

In speed these data were removed, but the source managed to take a screenshot. Image resolution is 12 MP, the lens aperture equal to F/1.8.

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What this means

Xiaomi’s promotional approach for the Mi Note 3, combining a CEO social media tease with a new Mi Store opening in Hong Kong, positions this launch for success. This integrated strategy effectively generates buzz while highlighting its growing retail presence, unlike competitors like Alo Yoga which depend solely on Tmall for market entry. It directly pressures established electronics players and emerging brands by showing a strong, direct-to-consumer channel alongside product innovation. The primary risk lies in product reception, given the highly competitive smartphone market. This move suggests Xiaomi is using its physical retail expansion, mirroring Panpuri's multi-store growth strategy, to underpin product launches. Retailers should now observe the sales performance of the Mi Note 3 specifically in newly opened Mi Stores.

Minjun Park

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