Beyond Meat and Coles launch plant-based meatballs

Beyond Meat has partnered with Coles to bring its plant-based meatballs into Australia.

Beyond Meatballs will be sold across more than 300 Coles outlets with an RRP of $15. The launch comes at a time when the country is experiencing a rising demand for plant-based products.

“We’ve seen demand for plant-based meat continue to grow as consumers look for new ways to incorporate plant-based meat options into their diets,” said Ihab Leheta, VP international business development at Beyond Meat.

“The launch of Beyond Meatballs in Australia marks a new milestone towards our goal in making great-tasting, nutritious and sustainable plant-based meat more accessible to everyone,” said Leheta.

Beyond Meatballs will join the brand’s existing plant-based products sold in Australia, Beyond Burger and Beyond Mince. Beyond Meat first launched its products in the country in 2018 in partnership with Coles.